Market Research Analyst

American Society of Mechanical Engineers

$95K — $105K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent work experience
  • Minimum 5 years of market research experience in a corporate or vendor environment
  • Strong knowledge of quantitative and qualitative research methodologies
  • Proficient in advanced Excel and PowerPoint
  • Experienced in survey programming and deployment with Qualtrics or similar tools

Responsibilities

  • Manage survey programming and deployment, leading cross-tab development
  • Write and edit reports and presentations for stakeholders
  • Contribute to all phases of research design
  • Deliver actionable insights to enhance revenue, customer acquisition, and engagement
  • Collaborate on VoC program improvements and implement new feedback tools
  • Support the development and tracking of VoC-based KPIs and Dashboards
  • Maintain a central repository of Market Intelligence research reports
  • Assist in the development of the ASME customer panel
  • Stay current on market trends and research methodologies

Benefits

  • Eligible for remote work arrangement
  • Opportunities for growth and continuous VoC and VoE program improvements
Full Job Description
We are seeking a Market Research Analyst, to join our team and support both our extensive and well-established Voice of the Customer (VoC), as well as our growing Voice of Employee (VoE) programs. The incumbent will assist with the implementation and analysis of ASME's quantitative research focusing on customer and employee needs, satisfaction, and feedback on ASME's products, programs, and services.

Additional responsibilities include:

  • Manage programming and deployment of surveys and polls and lead development of cross-tabs.
  • Assist with writing/editing reports and presentations of findings for stakeholders.
  • Contribute to all phases of research design.
  • Support delivery of actionable insights that drive revenue, net margin, customer/constituent acquisition, retention, engagement, and strong customer experience and satisfaction.
  • Collaborate on initiatives aimed at continuous VoC program improvements, including implementation of new feedback collection tool and advanced analytics.
  • Contribute to the ongoing growth and refinement of the VoE program.
  • Assist with development, maintenance and tracking of ASME-wide VoC-based KPIs and Dashboards.
  • Maintain and manage central repository of Market Intelligence research reports.
  • Support development and implementation of the new ASME customer panel.
  • Stay current on market research methodologies, data gathering techniques, and market trends across relevant industries.


This role requires a bachelor's degree or additional equivalent work experience and a minimum of 5 years' experience in market research within a corporate, or vendor environment. Strong knowledge of quantitative and qualitative research methodologies/practices and statistics preferred.

Additionally, a proven track record of demonstrating knowledge, excellence and practical experience in the following technical and professional skills and competencies is required:

  • Communication - Strong verbal, written, story-telling, and interpersonal skills


  • Relationship Management - Ability to work well with teams in diverse, complex, and changing environments


  • Problem Solving - Ability to identify key issues, gather data to investigate those issues, and develop actionable recommendations


  • Project Management:
    • A detailed approach and ability to manage multiple projects and priorities


  • Technical:
    • Advanced Excel skills and deep proficiency with Power Point.
    • Strong knowledge and use of statistical methodologies and tools.
    • Extensive experience programming and deploying surveys with Qualtrics or similar survey utility.


This role is eligible for a remote work arrangement.

Annual base salary may vary based on geographic location. The New York metro salary range for this position is estimated to be between $95,000 - $105,000 per year.

Only those candidates selected for further consideration will be contacted.

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