This dual role combines the responsibilities of Market Manager and Portfolio Marketer (APAC), requiring expertise in market trends, customer needs, and buyer personas within the Food Retail and Food Service segments. The individual connects where to play with how to win, ensuring strategy translates into measurable commercial impact. This role develops market strategies, Go-To-Market (GTM) plans, and sales enablement tools to drive growth and customer engagement.

Key Responsibilities

• Serve as the internal expert on market trends, dynamics, and customer needs

• Develop and maintain market models, roadmaps, and strategies to drive solution development

• Create go-to-market strategies, including product positioning, target audiences, and messaging

• Develop sales and marketing enablement tools and resources to support product or solution introductions

• Conduct persona mapping and journey development to understand buyer behavior and decision-making processes

• Gather Voice of Customer insights to inform both market and go-to-market strategies

• Translate market insights into targeted GTM strategies and enablement priorities

• Ensure consistency between market strategy, positioning, messaging, and sales execution

• Drive cross-functional alignment to improve customer engagement, conversion, and growth outcomes

KPIs

• Market growth and GTM performance

• Funnel velocity and conversion rates

• Sales adoption and enablement effectiveness

• Cross-sell / upsell performance

• Customer engagement and feedback metrics

Required Qualifications

• Minimum ten (10) years of combined experience in market strategy, marketing, or a related field in Food Retail & Food Service.

• Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies and go-to-market plans.

• Advanced proficiency with market modeling tools and data visualization tools for performance tracking and insight generation.

• Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing.

• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.

• Deep commitment to ownership, continuous learning, and taking proactive steps to improve business and marketing outcomes.

• Proficiency in Microsoft Offices (Word, Excel, PowerPoint)

Preferred Requirements

• Bachelor’s degree in business administration, marketing, or a related field.

• Advanced knowledge of market segmentation, persona mapping, and buyer journey development.

• Experience in developing market roadmaps, go-to-market strategies, and sales enablement tools.

• Deep understanding of Voice of Customer (VoC) insights and translating them into actionable strategies and go-to-market strategies.

• Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools, Power BI, Salesforce.