BrownForman Corp

Market Manager On Premise - South Florida

BrownForman Corp$80K — $95K *
Miami, FL 33186In-Person
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years experience in beverage alcohol or beverage industry
  • Proven record of meeting key metrics
  • Strong coaching and sales training abilities
  • Demonstrated ability in relationship building with stakeholders
  • Enterprise mindset prioritizing broader business needs over local territory

Responsibilities

  • Serve as primary point of contact for key on-premise account groups
  • Design and implement customer-focused initiatives to boost profitability
  • Conduct business performance reviews with distributor leadership
  • Collaborate with National and Regional Account Teams for program execution
  • Develop on-premise brand-building plans with the distributor
  • Activate on-premise programs and oversee branded initiatives
  • Manage budget responsibilities aligned with business strategies

Benefits

  • Opportunity to influence key brands across a diverse portfolio
  • Collaborative work environment with regional and national teams
  • Exposure to innovative marketing and brand-building initiatives
  • Continuous professional development and coaching opportunities
  • Insight into the beverage industry's evolving landscape
Full Job Description
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

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What You Can Expect
  • Leadership: Serve as the primary point of contact with key on-premise account groups, covering the entire Brown-Forman portfolio of brands.
  • Create Impact: Design, develop, and implement key customer focused win-win initiatives that enhance Brown-Forman and customer profitability.
  • Build Relationships: Establish and nurture positive customer rapport at all levels across South Florida.
  • Drive Success: Conduct business performance reviews with the distributor leadership to achieve state plans.
  • Collaborate: Partner with Brown-Forman National Account Teams and Regional Distributor Account Team to ensure flawless execution of Independent and Chain programs.
  • Innovate: Work with the Brown-Forman teams to communicate cutting-edge programs and execution plans to distributors and customers.
  • Champion Brands: Develop and execute on-premise brand-building plans in collaboration with the distributor in South Florida.
  • Win at Point of Purchase: Champion the on-premise effort at the point of purchase, ensuring superior distributor execution of brand initiatives.
  • Connect: Engage with and influence key external contacts, including distributor partners, retailers, consumers, and agencies.

Planning & Analysis:
  • Strategize: Lead on-premise teams to gather local market feedback for specific brand plans, setting clear objectives and priorities.
  • Agility: Coordinate communication of plan adjustments based on market performance and success.
  • Manage Budgets: Manage budget responsibilities to drive financial success.

Distributor & Agency Management:
  • Activate Programs: Develop and ensure the proper activation of all on-premise programs.
  • Lead Initiatives: Oversee the execution of on-premise pull programming and all branded initiatives.
  • Implement Plans: Execute the Brown-Forman business plan with the on-premise team, holding them accountable for results.
  • Manage Agencies: Oversee third-party promotion agencies for on-premise, ensuring alignment with Brown-Forman business and brand plans.
  • Be the Key Contact: Serve as the primary point of contact with key on-premise account groups, covering the entire Brown-Forman portfolio of brands.


What Makes You Unique
  • Experience: Minimum of 3 years in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.
  • Coaching: Strong coaching and sales training skills.
  • Partnership Skills: Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.
  • Enterprise Mindset: Able to prioritize the overall Brown-Forman business needs above specific territory or team needs.
  • Ability to travel and work nights and weekends as required, with a valid state driver's license and the capability to lift 60 pounds. Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software.


Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P6
Number of Openings Available:
1

About BrownForman Corp

Brown-Forman Corporation is a diversified producer of fine quality consumer products. It was founded in 1870 by George Garvin Brown in Louisville, Kentucky. Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 170 countries. Some of its most popular brands include Jack Daniel's, Woodford Reserve, Old Forester, and Finlandia. The company has a strong commitment to social responsibility and sustainability, and has been recognized for its efforts in these areas. Brown-Forman is headquartered in Louisville, Kentucky.
Learn more about BrownForman Corp
Size
4,800 employees
Industry
Founded
1870
NASDAQ

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