Managing Director, WPP Creative & Agency Growth ActivationFunctionWPP Network Growth
Reports toHead of WPP Network Growth / Executive Director, WPP Network Growth
LevelManaging Director
Location / hubNew York or London preferred;
RemitGlobal role focused on WPP Creative and agency client-team activation.
ROLE MANDATEDrive ES growth activation through WPP Creative and agency client teams by helping them recognize, qualify and advance ES-relevant client opportunities.
WHY THIS ROLE EXISTSMany ES opportunities will emerge from existing agency relationships before they look like formal transformation briefs. This role gives agencies a senior partner who can spot the ES opportunity and move it toward qualification.
CORE RESPONSIBILITIES- Build active relationships with WPP Creative and agency leadership teams in major hubs.
- Identify where existing agency work can expand into ES-led transformation, CRM, content, commerce, data, AI or platform opportunities.
- Help agency client teams recognize the signals that indicate an ES opportunity may exist.
- Develop account-specific ES opportunity briefs and define the next best action.
- Support agency teams in early client conversations where ES credibility or framing is required.
- Route qualified opportunities into the appropriate ES activation support, Pillar Lead, Consulting / Advisory or Pursuit Excellence path.
- Capture repeatable patterns and plays that can be scaled across agency relationships.
CANDIDATE PROFILE- Managing Director-level agency or client growth leader with strong knowledge of creative and integrated agency operating models.
- Able to work through agency leadership without appearing to take over the client relationship.
- Comfortable translating creative and brand-led conversations into broader ES growth opportunities.
- Commercially sharp, collaborative and able to navigate multi-agency politics.
- Strong brief-writing, client narrative and meeting-preparation skills.
- Modern, AI-enabled working style with pace and precision.
KEY RELATIONSHIPS- Head of WPP Network Growth and wider Growth leadership.
- WPP Creative, WPP Media, WPP Open and agency client teams.
- GCLs and priority account teams where ES opportunities are present.
- Growth Architecture & Enterprise Sales for complex or ambiguous opportunities.
- ES Pillar Leads, Consulting / Advisory, Alliances, Pursuit Excellence and Growth Operations.
SUCCESS MEASURES- Number and value of qualified ES opportunities sourced through WPP Creative and agency relationships.
- Adoption of ES opportunity spotting by agency client teams.
- Speed and quality of opportunity briefs generated from agency signals.
- Conversion from agency signal to ES activation request or pursuit.
- Agency leadership confidence in the value and ease of engaging ES.
FIRST 90-DAY FOCUS- Map priority WPP Creative / agency leadership relationships and live opportunities.
- Create a simple ES opportunity-spotting guide for agency client teams.
- Qualify the first wave of agency-sourced signals and route them into ES.
- Build two to three repeatable agency-to-ES growth plays.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$125,000-$295,000 USD
