Manager - Trade Marketing Operations

MSC Cruises

$70K — $95K *
Miami, FL 33186In-Person
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years experience in trade marketing
  • Familiarity with advertising and marketing principles
  • Experience managing and trafficking assets
  • Proficient in media budgeting
  • Strong skills in writing and proofreading
  • Ability to ensure adherence to brand standards
  • Experience working with global teams, preferably in luxury sectors

Responsibilities

  • Support the Trade Marketing leader in executing the annual paid media strategy
  • Coordinate paid advertising efforts including proposal gathering and order organization
  • Manage adaptations of trade assets for brand consistency
  • Lead trafficking and timely delivery of trade plan assets
  • Assist with budget tracking and oversee invoice management
  • Collaborate closely with agency partners
  • Development of B2B assets including newsletters and social communications
  • Manage central inventory and production of trade materials
  • Support partner marketing campaigns and asset development for events

Benefits

  • Position located in Miami, FL with required in-office days
  • Collaborative work with a global team based in Geneva, Switzerland
  • Opportunity to contribute to luxury marketing initiatives
  • Engagement with various advertising and marketing vendors
  • Travel up to 10% for business opportunities
Full Job Description
The Manager, Trade Marketing Operations NA will report to the trade marketing leadership for North America. They will help support the delivery and execution of Explora Journeys' omni-channel marketing activities for the trade marketing channel in North America. The role includes supporting asset creation, managing all trafficking of final approved media assets, supporting updates to the marketing budgets etc. At all times they will work in close conjunction with the corporate team in Geneva, Switzerland. This position requires 4 days / week in our offices in Miami, FL. Your Impact • Directly support the NA (US, Canada and Mexico) Trade Marketing leader in executing the annual paid media strategy. • Coordinate paid advertising efforts including gathering proposals, and organizing insertion orders. • Manage the adaptations of trade assets, ensuring brand consistency and effective execution across all channels. • Lead the trafficking and final delivery of all assets for trade plans in a timely way to support commercial objectives. • Assist with procurement process and oversee invoice / budget tracking, payment and reconciliation, providing support with regular reports on media budget status. • Work closely with Agency partners. • Support development of trade B2B assets, including the B2B HUB Insider newsletter for the NA market, social posts and consumer CRM communications ensuring all content has relevance, and adds value, adding creativity to content. • Manage central inventory, fulfilment center and print production of B2B collateral, trade kits and ad hoc requests • Collaborate with NA Commercial team and extend full support when required for partner marketing campaigns, including both online and off line and to support any required assets for trade shows and events. Your Journey so far • At least 3-5 years experience in trade marketing. • Familiarity with advertising and marketing principles • Experience trafficking and managing assets • Experience in media budgeting • Experience working with outside vendors and managing projects with several vendors • Strong writing and proofreading skills • Ability to review marketing assets to ensure adherence to brand standards • Experience working with a global team with priority markets a plus • Similar Marketing/Brand/PR experience preferably in the Luxury cruise or Luxury Hospitality/Travel Industry • Structured, organized approach • Openness to travel up to 10% of the time mostly nationally occasionally internationally. Your Essentials Information about visa requirements if any • US Passport or US Permanent Residents • MSC Cruises USA is an e-verify employer

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