SALARY: $129,600-$153,900, bonus and long-term incentive eligible
ROLE SUMMARY: We are looking for a Trade Marketing Manager focused on Budweiser and the Budweiser Brand Family. This role will own the development of below the line programming, POS / POCM, merch, novelties, wearables and communications for one of the fastest growing brands in the Anheuser-Busch portfolio.
JOB RESPONSIBILITIES:- Own National Trade Marketing Strategy, by bringing insights, sales and marketing knowledge to below the line program development
- Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
- Build impactful programs and execution toolkits to support key selling moments
- Lead Below the Line (BTL) Briefs with our Agency Partners
- Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail/regional sales teams
- Own retail hook/tactic development and execution
- Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets/retailers and our sales teams are aware of our priorities and trade programs
- Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined
- Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers
- Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs - report back to brand team on routine basis
- Analyze return on investment (ROI) and trade asset sales
- minimal travel
- 5 days in office
JOB QUALIFICATIONS:- 5+ years of Consumer Packaged Goods (CPG) sales or marketing experience - alcohol industry preferred
- Strong experience in analyzing information and making insightful recommendations
- Highly organized with ability to handle priorities and coordinate multiple projects
- Effective presentation and communication skills with experience presenting to key partners
BENEFITS:- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
