Southern Glazers Wine & Spirits

Manager, Trade Development (New Orleans, LA)

Southern Glazers Wine & Spirits • $80K — $95K *
New Orleans, LA 70119In-Person
Food & Beverages
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field or equivalent education/experience
  • 5+ years of relevant experience in marketing and brand management
  • Good knowledge of Commercial Finance and Pricing practices
  • Proficient in analytic tools (e.g., Tableau, ACD, EzFocus)
  • Strong understanding of wine and spirits including product pairing and production
  • Ability to manage multiple priorities under tight deadlines
  • Excellent interpersonal skills for effective relationship-building

Responsibilities

  • Create and present marketing programs to gain leadership buy-in
  • Plan, execute, and analyze promotions and brand marketing
  • Deliver marketing brand plans to management teams
  • Lead Supplier Planning Initiatives and facilitate supplier meetings
  • Align retail programs with tracking and execution standards
  • Set program objectives and measure ROI using KPI scorecards
  • Utilize analytics to identify market opportunities and trends

Benefits

  • Opportunities for overnight travel as required
  • Support for professional development and team engagement
  • Collaborative work environment with leadership involvement
  • Exposure to industry trends and product knowledge growth
  • Flexible work demands, adapting to project and market needs
Full Job Description
Overview

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities

  • Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
  • Plan, execute and evaluate sales, promotions, and marketing of brands
  • Deliver marketing brand plans to management teams
  • Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
  • Set program objectives and measure ROI with a KPI scorecard
  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Oversee funds related to local marketing and brand planning
  • Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.


Additional Primary Responsibilities

  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Oversee funds related to local marketing and brand planning
  • Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.
  • Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
  • familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
  • Support POS / VAP planning and buys
  • Coach, direct, and counsel team on overall performance; define expectations and monitor progress
  • Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
  • Perform other job-related duties as assigned


Minimum Qualifications

  • Bachelor's degree in a related field; or an equivalent combination of education and experience
  • Five years of relevant experience
  • Able to obtain and meet industry licensing requirements as needed
  • Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
  • Overnight travel as required
  • Good knowledge of Commercial Finance and Pricing practices
  • Knowledge of applicable state regulations and adult beverage market dynamics
  • Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
  • Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
  • Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
  • Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
  • Strong analytical, verbal, and written communication skills


Physical Demands

  • Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
  • Critical nature of this job may require extended hours, overtime, and weekends
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

About Southern Glazers Wine & Spirits

Southern Glazer's Wine & Spirits is a beverage distribution company that provides a wide range of products and services to customers across the United States. The company offers a variety of wines, spirits, and beers, as well as related products and services, such as marketing and merchandising support, education and training, and logistics and transportation. Southern Glazer's Wine & Spirits was formed in 2016 through the merger of Southern Wine & Spirits and Glazer's, Inc. The company is headquartered in Fort Lauderdale, Florida.
Learn more about Southern Glazers Wine & Spirits
Size
20,000 employees
Industry
Transportation
* Ladders Estimates

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