Bachelor's degree in Marketing, Communication, Business, Healthcare Administration, Public Relations or related field; Master's preferred.
5-8 years of progressive marketing experience with a focus on project management, digital marketing, and brand management.
Experience in agency management is essential.
Preferable background in healthcare marketing to align with industry nuances.
Strong organizational and communication skills to facilitate stakeholder coordination.
Responsibilities
Lead planning and execution of marketing initiatives aligned with strategic priorities.
Coordinate closely with internal teams, including physician leaders and service lines.
Deliver measurable growth through integrated marketing campaigns.
Oversee brand stewardship and enhance consumer engagement.
Manage projects from concept to execution to ensure operational efficiency.
Benefits
Comprehensive benefits program offered for qualifying positions.
Opportunity for hybrid work schedule with onsite presence in Columbus, IN required at least 50% of the time.
Standard working hours, Monday to Friday, with some flexibility as needed.
Full Job Description
What you need to know about this position:
The Marketing Manager is responsible for leading the planning, coordination, and execution of enterprise marketing initiatives that support Columbus Regional Health's strategic priorities.
Reporting to the Director - System Business Development and Marketing, they serve as the operational leader of the marketing function, ensuring projects move efficiently from concept through execution while coordinating closely with internal stakeholders, physician leaders, service lines, communications, digital strategy, and the Agency of Record.
This position balances strategic planning with day-to-day operations and is accountable for delivering measurable growth through integrated marketing campaigns, brand stewardship, physician support, consumer engagement, and project management.
This position is a salaried position with a pay range of $100,400-$167,300. Individual compensation is determined for this position through years of directly relevant experience. The hourly compensation is only a portion of the total rewards package and a comprehensive benefits program is available for qualifying positions.
In this position, the individual would have general working hours of Monday - Friday 8am - 5pm though exact hours may vary to support the needs of our organization and team.
This leadership role is eligible for hybrid work requiring onsite/local to Columbus, IN presence at least 50% of the time.
What the successful candidate will bring to this position:
Bachelor's degree in Marketing, Communication, Business, Healthcare Administration, Public Relations or related field. Master's degree preferred.
At least 5-8 years of progressive marketing experience with project management, digital marketing, brand management, and agency management.
