IPG MediaBrands

Manager, Strategy

IPG MediaBrands$90K — $100K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in integrated planning role within media, creative, innovation, or communications disciplines
  • Proven innovative and creative thinking skills
  • Strong understanding of consumer behavior
  • Experience managing or working with client relationships
  • Ability to think creatively, adaptively, and independently

Responsibilities

  • Develop and deliver unique strategies to meet clients' business goals
  • Engage actively and constructively in client meetings
  • Equip client teams with insights on strategic direction and product offerings
  • Enhance strategic thinking with compelling data narratives
  • Lead Velocity Planning efforts for client and team
  • Introduce fresh, inspirational ideas into the Strategic Process
  • Utilize Cultural Analytical Tools to uncover growth insights
  • Draft cohesive communications architectures for brand engagement
  • Train and support Strategy & Client teams in idea development

Benefits

  • Medical and dental coverage
  • 401(k) plans
  • Flexible spending accounts
  • Life insurance and disability coverage
  • Employee discount program
  • Employee stock purchase program
  • Paid family benefits
Full Job Description
Position Overview

As a Strategy Manager, you are responsible for the creation of the strategic direction a brand will take in communications to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task.

You are responsible for creating the strategic recommendations and engaging with the client in an advisory capacity. It is not your responsibility to manage the client relationship & you will - by Brief - report to the Client Lead to deliver brilliant strategic thinking for the client team.

Responsibilities
  • Maintain excellent client relationships & understanding of the clients' key business and challenges; identify, develop & oversee the delivery of unique and innovative strategies to deliver the client's desired results
  • Make valuable contributions during client meetings with the ability to challenge others' opinions in the right forum/manner
  • Arm the client team with knowledge & expertise to speak confidently about the strategic direction where required; understand and speak to clients confidently about key proprietary product offerings
  • Clearly and confidently enrich strategic thinking with data (of all kinds) underpinned by a compelling story
  • Lead Velocity Planning for the team and client base
  • Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better Strategic thinking
  • Drive usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
  • Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
  • Train, guide & assist the Strategy & Client teams in development and packaging of ideas
  • Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative


Required Skills
  • Proven ability to think in innovative and creative ways
  • Proven ability to understand consumers & their behaviors
  • Experience working with clients and/or managing client relationships


Desired Skills and Experience
  • 6+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
  • Ability to think differently: creative & adaptive, entrepreneurial, independently-minded


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Salary Range

$90,000-$100,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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