Salesforce

Manager/Sr Manager Technical Product Marketing (Slack)

Salesforce$117K — $216K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in technical product marketing, product management, or solution engineering at a high-tech company.
  • Experience with enterprise applications like CRM, ERP, and customer service tools.
  • Expertise in end-to-end demo building, from narrative to technical execution.
  • Strong presentation skills suitable for executive-facing interactions.
  • Proficient in using data and analytics for decision-making and measuring marketing goals.
  • Familiarity with AI tools like Frontier, Claude, and ChatGPT, especially for content creation.
  • Experience in creating marketing assets such as Figma visuals, demo videos, and webinar content.
  • Preferred skills include video editing with tools like Premiere, Camtasia, Final Cut and Salesforce product experience.

Responsibilities

  • Design and build product demos end to end, including screens, workflows, and click paths grounded in real customer use cases.
  • Translate roadmap and product functionality into visual demo narratives that simplify complex capabilities.
  • Maintain and evolve demo environments to accurately reflect shipped products.
  • Create repeatable systems and templates to efficiently scale demos across sellers and regions.
  • Leverage AI tools to expedite demo creation and personalize presentations for various audiences.
  • Collaborate with Sales Engineering to provide sellers innovative ways to showcase Slack’s capabilities.
  • Partner with cross-functional marketing teams to develop go-to-market demo assets for various platforms.

Benefits

  • Resources to help achieve work-life balance.
  • Access to AI tools to enhance productivity and impact.
  • Programs to support personal growth and development.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

This Role
We're looking for a Technical Product Marketing Manager/Sr Manager who builds the story visually, not just writes it. You'll take Slack's roadmap and technical capabilities and turn them into working demos: real screens, real click paths, real use cases that show rather than tell what Slack can do. You'll partner with Product Management and Product Marketing launch team to understand new functionality deeply enough to build it into a demo environment yourself, and you'll work with Sales Engineering to make sure technical sellers have new, compelling ways to bring Slack to life in front of customers.

Beyond building individual demos, you'll think about how we scale demo creation across a growing product and team, finding ways to make demos faster to build, easier to maintain, and consistent across sellers and regions. You'll also explore how AI tools themselves can reshape the way we tell our story, using them to prototype faster, personalize demos for specific customers, and push our storytelling into new formats.

Responsibilities:
  • Design and build product demos end to end, including screens, workflows, and click paths grounded in real customer use cases.
  • Translate roadmap and product functionality into visual demo narratives that make complex capabilities easy to see and understand.
  • Maintain and evolve demo environments so they reflect shipped product accurately and reliably.
  • Build repeatable systems and templates that let demos scale efficiently across sellers, regions, and use cases.
  • Use AI tools to speed up demo creation, personalize demos for specific audiences, and experiment with new storytelling formats.
  • Partner with Sales Engineering to give technical sellers new, hands-on ways to showcase Slack's capabilities.
  • Partner with cross-functional marketing teams, developing GTM demo assets to promote across surfaces
  • Develop technical enablement materials, FAQs, and training that help sellers speak confidently to how the product actually works.
  • Track emerging AI and technology trends and translate them into new demo concepts and keynote moments.

Required skills:
  • 5+ years in technical product marketing, product management, or solution engineering at a high-tech company
  • Enterprise application experience (CRM, ERP, customer service, etc.)
  • Deep demo-building expertise end-to-end, from narrative to technical execution
  • Strong exec-facing presentation skills
  • Uses data and analytics to drive decisions, with a proven track record of setting and delivering against measurable marketing goals
  • Experience building with Frontier and other AI tools (Claude, ChatGPT, etc. - and other creative editing tools)
  • Experience building marketing assets: Figma product visuals, demo videos, event/webinar content
  • Preferred: Video editing (Premiere/Camtasia/FinalCut), Salesforce Product Experience
  • Bachelor's degree required; MB or equivalent experience highly desirable.


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