Position Overview:We're seeking a Manager, Social Analytics to lead social analytics for the US and Canada, reporting into the Sr. Director, Social Analytics. This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster. As the Manager, Social Analytics, you'll manage a stakeholder group spanning regional and global partners, translating fast-moving social signal into action for all of them.
Key Responsibilities:- Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for the US and Canada; quantify what drives virality, and raise the odds of it happening.
- Regional Market Focus: Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement. Partner closely with regional social, marketing, and agency leaders.
- AI-Driven Insight Generation: Direct the use of AI agents against social and marketing data to surface signal faster - orchestrating intelligent tools against good data, not manual reporting.
- Make Data Actionable: Provide fast, actionable analysis to inform regional growth and the next viral SharkNinja product.
- Stakeholder Management: Serve as the go-to analytics partner across a broad and growing set of stakeholders - regional social and marketing leaders, creative, agencies, and senior leadership - managing competing priorities with clarity and poise.
- KPI Development: Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs - metrics that ladder up to what we're actually here to do: sell products, yes, but more specifically, delight the consumers who use them.
- Executive Reporting: Deliver tailored, action-oriented reporting for regional and global stakeholders, automating recurring outputs where possible.
- Best Practices & Benchmarks: Conduct rapid analyses to establish benchmarks and evolve measurement approaches for the region.
Attributes & Skills:- Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field required; Master's degree a plus.
- 6+ years of experience in marketing analytics or social media analytics.
- Experience with SQL and modern data platforms such as Snowflake; comfort with AI-assisted analytics tools and agentic workflows a plus.
- Solid analytical and spreadsheet fundamentals paired with genuine curiosity about AI-powered and agentic workflows - someone who can work the data directly and is eager to use AI to get to insight faster.
- Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and translating insights into clear business and creative actions.
- Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment.
Work Environment:This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1-2 days per week.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$122,000-$145,000 USD
