Nestle

Manager Shopper Marketing Operations

Nestle • $90K — $120K *
Arlington, VA 22204In-Person
Retail & Consumer Goods
5 - 7 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 5+ years in marketing, marketing operations, omni, or shopper marketing within CPG.
  • Strong financial acumen and experience with budgeting systems and reporting tools.
  • Proven ability to support large teams and complex operational processes.
  • Familiarity with enterprise forecast, PO, and financial systems is a plus.

Responsibilities

  • Design and maintain a universal shopper budgeting system.
  • Establish monthly financial reporting and budget reconciliation processes.
  • Craft financial forecasts aligned with sales growth expectations.
  • Manage automation of invoice processing for efficiency.
  • Lead partnerships with financial systems for event reporting and improvements.
  • Develop key communication vehicles for internal campaign activity reporting.
  • Oversee agency relationships, manage SOW renewals, and drive campaign innovation.

Benefits

  • Opportunity to drive shopper marketing best practices at scale.
  • Exposure to cross-functional teams and high-level campaign management.
  • Access to innovative marketing tools and methodologies.
  • Dynamic work environment with emphasis on efficiency and compliance.
Full Job Description
Position Summary

The Shopper Marketing Operations Manager is responsible for building and managing the operational backbone of the Shopper Marketing function. This role ensures financial rigor, process standardization, and campaign excellence to enable seamless execution of shopper marketing programs across divisions. Acting as the lighthouse for Shopper Marketing best practices across the organization, this role will author financial governance, model funding scenarios, and deliver efficiency, compliance, and systemic stability to support driving Nestlé Shopper Marketing at scale.

Key Responsibilities

Finance & Budget Governance
  • Design and maintain a universal shopper budgeting system inclusive of Excel workbooks for the Shopper Marketing team.
  • Establish monthly financial reporting, annual planning, and budget reconciliation processes.
  • Craft bottoms-up financial forecast framework, aligned with sales growth expectations and retailer category aspirations.
  • Manage automation of invoice processing and explore offshore support models for operational efficiency.
  • Serve as day-to-day team lead for Osprey and other financial systems, including event reporting, system improvement, invoice reconciliation tracking, etc.
  • Own PO process in relation to Shopper Marketing.
  • Standardize operating procedures, develop team training materials, and maintain global and NUSA financial principles within department.
  • Identify process efficiencies and seek solutions to improve ways of working.

Reporting & Shopper Marketing Measurement
  • Continue to refine measurement practices of Shopper campaigns in partnership with Data Analytics.
  • Define KPIs to best assess campaign effectiveness and efficiency and amplifies understanding of measurement frameworks and commercial context.
  • Partners with Media Knowledge Center on retail digital media forecasting and spend visibility.

Campaign Communication & Shopper Marketing Best Practices
  • Lead development and management of key communication vehicles for Shopper department, including internal campaign activity reporting, campaign recapping, and calendarization of key drive time activity.
  • Author white papers on campaign effectiveness to drive learnings across the organization.
  • Craft channel strategies by division to set brands up for success across different retailer ecosystems.
  • Innovate marketing toolbox with thought leadership around sponsorships, licensing, cross category partnerships, key drive time identification, etc.
  • Enable merchandising excellence through partnership with Category Management and creative agencies.

Agency & Vendor Management
  • Oversee relationships with key third-party vendors and manages their systematic integration.
  • Manage Statements of Work (SOW) renewals, capability documentation, and establishes ways of working with Procurement.
  • Support RFPs, identifies new vendors to stay on the cutting edge of campaign design, modernizing NUSA's shopper touchpoints.
  • Embodies strong partnership principles to empower agencies to deliver award-winning, creative work.

Coupon Management
  • Create financial coupon guidelines and budgeting best practices by division and brand in partnership with Trade, Finance, and Coupon Center of Excellence.
  • Collaborate with IT and Procurement on the rollout of a universal couponing system.

Process Standardization
  • Document and standardize shopper marketing processes to ensure consistency, compliance, and industry-leading practices.
  • Establish guidelines to integrate the annual budgeting forecast, total commercial investment principles, Shopper's unified measurement framework, and other measurement systems to report financial KPIs.

Qualifications & Experience
  • Bachelor's degree required.
  • 5+ years of experience in marketing, marketing operations, omni, or shopper marketing within CPG.
  • Strong financial acumen and experience with budgeting systems and reporting tools.
  • Proven ability to support large teams and complex operational processes.
  • Familiarity with enterprise forecast, PO, and financial systems a plus.

Core Competencies
  • Operational Excellence: Ability to design and implement scalable systems and processes.
  • Financial Rigor: Strong analytical and budgeting skills.
  • Vendor Leadership: Skilled in managing external partners and driving accountability.
  • Solutions-Oriented: Keen at identifying root cause issues and systematically solving them.
  • Collaboration: Works effectively across functions and divisions both internally and externally.
  • Innovation: Identifies opportunities for automation, process improvement, and new marketing tools.
  • Communication: Increases understanding of processes, best practices, and principles across stakeholders.
  • Influence: Identifies campaign excellence and amplifies awareness and adoption across organization.

About Nestle

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 in the 2016 edition of the Forbes Global 2000 list of largest public companies. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of over 1 billion CHF, including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people. It is one of the main shareholders of L'Oreal, the world's largest cosmetics company. Nestlé was formed in 1905 by the merger of the "Anglo-Swiss Milk Company", established in 1866 by brothers George and Charles Page, and "Farine Lactée Henri Nestlé", founded in 1867 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988, Klim in 1998, and Gerber in 2007.
Learn more about Nestle
Industry
Food & Beverages
Founded
1866
* Ladders Estimates

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