Skechers USA, Inc

Sr. Manager, SEO and AEO

Skechers USA, Inc$130K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years of SEO experience with a focus on driving measurable organic growth
  • Strong proficiency in tools like Google Search Console and SEMrush
  • Deep understanding of AI and its application in SEO strategies
  • Ability to develop processes and workflows for SEO execution
  • Experience in managing or mentoring SEO teams

Responsibilities

  • Execute global SEO and AEO strategies aligned with business goals
  • Partner with cross-functional teams to integrate SEO into digital roadmaps
  • Analyze and report on organic performance to leadership
  • Educate teams on search trends and manage agency relationships
  • Oversee local listings and support store reputation initiatives
  • Lead and mentor a team of SEO professionals

Benefits

  • Opportunity to lead SEO strategies within a dynamic DTC business
  • Collaboration with various departments for holistic growth
  • Focus on innovation in AI and emerging search trends
  • Mentorship opportunities in a growing team
  • Access to industry-specific tools and resources
Full Job Description
The pay range for this role is $130,000 - $160,000/yr USD.

ABOUT THE ROLE:

Skechers Digital Ecommerce Group is seeking a talented Senior Manager of SEO and AEO to own and lead the organic search program as we continue to evolve our direct-to-consumer (DTC) business. This role owns the end-to-end organic roadmap - including technical SEO, content strategy, GEO/AEO innovation, and local store visibility – with direct impact on scalable customer acquisition and revenue growth.  

This leader will set the strategic vision for how Skechers shows up across traditional and AI-driven search surfaces, build and develop a high-performing SEO team, and serve as the internal authority on organic search across the organization. Partnering closely with Digital Ecommerce, Promotions, IT, Retail Merchandising, Creative/Brand, and Customer Care, this role embeds search-first thinking at every level of the digital roadmap while driving measurable business outcomes.

WHAT YOU’LL DO:

  • Own and drive the holistic global SEO + GEO/AEO strategy, setting the multi-year organic roadmap, allocating resources, and making prioritization decisions in partnership with Digital leadership.

  • Lead, develop, and grow a team of SEO professionals — setting clear goals, providing regular coaching, and building team capability across technical SEO and emerging AEO/GEO disciplines.

  • Partner closely with Digital Ecommerce, IT, Promotions, Retail Merchandising, and Creative/Brand to embed SEO and AEO requirements early into product, site, and campaign planning.

  • Own organic performance reporting to senior leadership — defining KPIs, building measurement frameworks, and connecting organic performance to revenue, customer acquisition, and LTV outcomes.

  • Serve as the internal authority on organic and AI-driven search, educating stakeholders, managing agencies and contractors, and translating industry shifts into clear roadmap recommendations

  • Own local listings strategy and lead Skechers' approach to AI-driven search surfaces including LLMs, AI Overviews, and answer engines

WHAT YOU’LL BRING:

  • 8+ years of SEO experience with a proven track record of driving significant attributable organic growth through deep expertise in both technical and content strategies.

  • People leadership experience — demonstrated ability to build, manage, and develop an SEO team in a fast-moving, cross-functional environment.

  • AEO/GEO ownership — specific examples of building and executing AI search strategies, not just awareness of the landscape.

  • Strong platform proficiency — Google Search Console, Merchant Center, SEMrush, Botify (or equivalent enterprise crawling tools), and emerging AI search measurement platforms

  • AI proficiency — advanced prompt engineering, data handling, and the ability to select and deploy the right AI tools to drive team productivity and execution quality.

  • Operational excellence — proven ability to build scalable processes, workflows, and reporting systems across internal teams and agency partners.

  • Stakeholder influence — track record of driving cross-functional alignment and roadmap prioritization without direct authority.

REQUIREMENTS:

  • 8+ years of continuous SEO experience, with at least 4 years in a team management role.

  • Demonstrated experience owning an SEO program end-to-end at a DTC or e-commerce brand.

  • Bachelor's degree or equivalent practical experience.

  • Must be able to work a hybrid schedule from our Manhattan Beach, CA headquarters.

#LI-LA1

About Skechers USA, Inc

SKECHERS USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. SKECHERS' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.

Skechers USA, Inc Careers

Join the vibrant team at Skechers USA, Inc, a global leader in lifestyle and performance footwear, where your career journey is as dynamic as the styles we create. As part of our diverse team, you'll engage in an environment that fosters innovation, leadership, and professional growth. Work You’ll Do At Skechers, we are committed to making every step a journey of growth. Dive into a range of job opportunities that span across various departments—from marketing to sales, and product development to finance. Each position offers a chance to enhance your skills and advance your career in a global company known for its commitment to innovation and quality. Join Skechers’ market-leading team to help redefine comfort and style in footwear across the world. Our team at Skechers is at the forefront of design and technology, constantly pushing the boundaries to deliver the best in footwear. Transform Your Career Lead with confidence and creativity. Skechers empowers you to take your career to new heights with leadership opportunities that encourage you to innovate and lead projects that transform the industry. Our culture is all about embracing change and making an impact. Work alongside a global team of professionals who are as passionate about footwear as they are about making a difference. At Skechers, you’ll collaborate with talented individuals who bring diverse perspectives and skills to every project. Innovative Work Environment Step into a role within Skechers and join a team where innovation meets action. Our employees are equipped with the tools and freedom to deliver groundbreaking solutions on a global scale, enhancing our company's reputation as a leader in the footwear industry. Be Part of a Great Team Experience the benefits of working in a supportive and inclusive culture. Skechers values diversity and is dedicated to providing a workplace where everyone can thrive. Our team is our family, and we support each other’s professional and personal growth through comprehensive training and development programs. Future-Proof Your Career With Skechers, your future is bright. Our commitment to your career is shown through unmatched training, diverse employment opportunities, and a clear path to advancement. Whether you’re seeking a full-time position, an internship, or leadership roles, Skechers provides the resources to achieve your career aspirations. Explore Job Opportunities Discover the wide array of employment options at Skechers, from in-store retail positions to corporate roles that shape the future of our company. Each role offers a unique opportunity to contribute to our success while advancing your own professional skills. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Skechers today and transform your passion for footwear into a rewarding career. SEARCH SKECHERS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Skechers USA, Inc.
Learn more about Skechers USA, Inc
Size
6,200 employees
Market Cap
$6.6 billion
Industry
Net Income
$98.5 million
Founded
1992
5 Year Trend
+12%
Revenue
$4.5 billion
NASDAQ

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