ADP is hiring a Manager, Search Optimization, spanning Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
We're looking for a collaborative individual contributor who enjoys solving complex problems and helping ADP earn visibility with business buyers, search engines, answer engines, and AI agents. If you want broad scope, meaningful autonomy, substantial resources, and the opportunity to use evidence to discover and execute against growth opportunities, this role is worth a closer look.
As part of ADP's Growth Marketing team, you will help grow qualified demand by improving how ADP is discovered, understood, cited, and recommended across traditional search, AI-generated answers, and emerging agentic experiences. You will independently own meaningful workstreams from diagnosis through implementation and measurement, partnering with Content, Product Marketing, Web, Engineering, Analytics, and agency teams.
This is an individual-contributor role. Manager or Senior Manager level will be determined based on experience and demonstrated scope.
What you'll do- Identify and prioritize search optimization opportunities across technical SEO, content, site architecture, internal linking, structured data, brand, entity, and third-party authority.
- Build and execute SEO, AEO, and GEO roadmaps tied to qualified traffic, conversion, leads, pipeline, and revenue-not rankings alone.
- Improve ADP's visibility and citation presence across Google, AI Overviews, ChatGPT, Copilot, Claude, and other emerging discovery experiences-while ensuring content, data, and technical signals can be reliably accessed, interpreted, cited, and used by AI agents.
- Conduct technical audits, diagnose performance issues, and translate findings into clear requirements and acceptance criteria for web and engineering partners.
- Use search, audience, competitive, and AI-response data to identify opportunities and measure visibility, citations, share of voice, accuracy, qualified demand, and downstream conversion.
- Partner with CRO, Web, Content, and Analytics to improve high-intent landing pages and search journeys through structured experimentation.
- Identify scalable opportunities across templates, taxonomies, structured data, internal linking, and programmatic content, then drive them from requirements through implementation and quality assurance.
- Establish scalable search optimization standards, monitoring, measurement practices, and playbooks, and enable content and non-technical marketers to apply them effectively.
- Stay ahead of changes in search behavior, technology, and the competitive landscape, turning emerging developments into practical opportunities for ADP.
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What you'll need - 3+ years of hands-on AEO/SEO experience, ideally in a technical AEO/SEO agency or similarly fast-paced environment, with a record of independently driving measurable results.
- Strong knowledge of crawlability, indexation, rendering, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and on-page optimization.
- Experience with tools such as Profound, Writer, Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and enterprise analytics or reporting platforms.
- Strong analytical self-sufficiency: you can investigate an opportunity and move from data to hypothesis, action, and business impact without relying on a dedicated analyst.
- Working knowledge of HTML, CSS, and JavaScript fundamentals, plus the ability to partner effectively with developers.
- Clear written and verbal communication, sound judgment, strong follow-through, and deep comfort operating with autonomy.
- Curiosity about generative AI and practical experience evaluating or improving visibility in AI-powered search and answer experiences.
- Persistence and pragmatism when navigating the systems, stakeholders, and dependencies of a large organization.
Bonus points for - Experience with B2B, SaaS, fintech, payroll, HCM, or other complex consideration journeys.
- Experience with large enterprise websites, log-file analysis, SQL, experimentation, content operations, programmatic SEO, or AI-visibility platforms.
