Overview

The Regional Brand Marketing Manager (5E) is responsible for leading the execution of brand marketing strategies and managing budgets across the assigned region. This role partners closely with internal teams to translate national initiatives into impactful regional and local plans. The Regional Brand Marketing Manager (5E) serves as a key liaison for regional sales leadership and marketing partners, provides critical local market insights to support activation efforts, communicate execution progress, and performance to leadership, and ensures successful execution of scalable and impactful programs across the region.

The position must reside in a TDS market based in Idaho, Montana, Tennessee or Wisconsin.

Responsibilities

• Regional Brand Marketing Execution:
  • Lead the execution of regional brand marketing initiatives aligned with national priorities and business objectives. Translate national strategies into actionable, locally relevant plans and ensure programs are delivered consistently and on brand across assigned markets.
• Cross-Functional Collaboration and Coordination:
  • Partner with regional sales leadership, marketing peers, and agency partners to align marketing execution with sales priorities. Coordinate timing, resources, and support while facilitating clear communication and effective adaptation of national programs for effective regional execution.
• Regional Program Activation, Optimization and Communication:
  • Oversee execution quality and results across assigned region. Analyze performance data and local insights to identify optimization opportunities, assess agency-led programs and events, communicate progress and results, and ensure teams are enabled with standardized tools and processes.
• People Leadership and Team Management:
  • Manage and develop Associate Managers of Brand Marketing. Set priorities, provide coaching and performance feedback, and ensure teams are equipped to deliver effective grassroots, community, and field marketing initiatives.

Qualifications

Required Qualifications

• Bachelor's degree (or higher) -OR- 4+ years professional work experience.
• 4+ years of brand marketing, event planning, or sales experience.
• 2+ years in a supervisory role or equivalent leadership experience.
• Must possess and maintain a valid driver's license.

Other Qualifications

• Experience in telecommunications.
• Experience in brand development, innovation, and project management.
• Experience with a wide range of marketing communications, planning, and execution.
• Strong people management skills, including remote team oversight.
• Excellent interpersonal skills.
• Excellent verbal, written, and presentation skills with the ability to influence senior leadership.
• Experience supporting budgeting, financial analysis, and quantitative decision-
• Strong analytical skills with the ability to interpret performance data and insights.
• Located within a strategic market in assigned region.
• Ability to travel up to 35%.
• Ability to translate strategic direction into actionable execution plans.

Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what's listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!

Associates scheduled to work 20 or more hours per week have access to:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs

Associates working 30 or more hours per week additionally have access to:

• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time

In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here.

Pay Transparency

The listed pay range reflects the minimum and maximum base salary. Actual offers will be based on factors such as skills, qualifications, experience, location, and role-specific competencies. Some positions may also offer additional compensation, such as bonuses or equity awards.

Pay Range (Hr./Yr.)

$86,400.00/Yr. - $140,400.00/Yr.