Manager - Public Relations, Sonic

Inspire Brands, Inc. • $70K — $95K *
Atlanta, GA 30349In-Person
Media
5 - 7 years of experience
2 days ago
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Job Overview by Ladders

Qualifications

  • Bachelor’s Degree in Communications, PR or relevant field
  • 6-8 years of experience in communications, public relations or marketing; agency experience preferred
  • Strong operational discipline in managing details and executing campaigns
  • Creative mindset with a strategic focus and a keen sense for bold ideas
  • Deep cultural awareness and the ability to connect with millennials and Gen Z
  • Experience collaborating with social media teams and marketing agencies
  • Exceptional writing skills and ability to produce various communication materials.

Responsibilities

  • Create PR strategies aligned with Sonic’s goals, including product launches and promotions
  • Generate compelling, buzzworthy PR ideas to maintain cultural relevance
  • Oversee agency relationships and ensure timely, effective communication
  • Draft press releases, media pitches, and communications for internal stakeholders
  • Collaborate with marketing and external partners on brand activation campaigns
  • Analyze PR trends and campaign effectiveness for continuous improvement
  • Manage budgets for specific campaigns to keep projects financially viable.

Benefits

  • Dynamic work environment fostering creativity and innovation
  • Opportunity to engage with multiple external agencies
  • Collaborative culture with cross-functional teams
  • Access to ongoing professional development and training
  • Potential for domestic travel to oversee PR initiatives.
Full Job Description

As Manager,Brand PRforSonic(Inspire Brands),you will be instrumental insupportingall external PR activitiesfor the brand.Your role willbe responsible forhelping todevelop and implement unique, ownable campaigns that drive awareness, generate buzz, and enhance engagement to advance Sonic into a culturally relevant space. A successful candidate for this position should have relevant experience in earned media, brand activation, experiential events, and influencer marketing, with a pulse on what resonates with millennial and Gen Z audiences. This individual will bring an entrepreneurial and creative mindset, a self-starter attitude, and the ability to thrive in a fast-paced, always-on environment. This role reports to the VP of Brand PR (Inspire Brands) and is based in Atlanta.

Duties and Responsibilities:

PR Campaign Development: Create brand public relations strategies, ensuring alignment with Sonic strategic priorities, including the launch of new menu items, promotions, partnerships, and cross-channel creative initiatives. 

Earned Media Authority:Proactivelygenerate a stream of unique, ownable and buzzworthy ideas that resonate with Sonic’s audience, ensuring the brand remains culturally relevant beyond planned marketing initiatives.

Agency Management:Overseerelationships with multiple external agencies, ensuring timelyand effective communications. Briefagencies and collaborativelyshapeand refinethe ideas they propose to ensure they resonate with target audiences, offer business-building potential, fit the brand and hold cultural relevance/PR impact. Oversee timely and effective campaign delivery, and ensure return on investment. Ensure agency activities remain within budget. 
 

Writing:Draft communications materials, includingpress releases,media pitches, PR/activation campaign copy,externaltalkingpointsandbriefing documents for internal and external stakeholders.
 
Cross-Functional Collaboration: Engage with the marketing team, other cross-functional partners and external partners to ideate and execute brand activation campaigns. Excellent project management skills are required. 
 

PR Insights:Stayupdatedwith PR and industry trends to keep the brand at the forefront of conversations. Evaluatecampaigneffectiveness,assessROI and provide feedback to both internal teams and agencies, promoting ongoing improvement and adapting strategies accordingly.

Budget Management: Manage budget for specific campaigns. Ensuring projects remain within budget. Work with finance to forecast and plan for future initiatives. 


Requirements:

  • Bachelor’s Degree in Communications, PR or relevant field

  • 6-8 Years of experience in communications, publicrelationsor marketing. Agency experience preferred

  • Operational discipline – ability to lead from idea to execution - manage details on tight timing, key contact for go-to-market execution, budget management, leadership communications, etc. 

  • Creative mindset grounded in strategy – a desire to constantly challenge the norm with bold, original ideas that will build the brand and business

  • Obsessed with culture and finding ways to be authentic and relevant in big moments

  • Keen ability toidentifya great idea that fitswith the brand – honed instincts on what ideas will generate headlines and coverage

  • Experience working closely with social media teams, brand marketers, and marketing agencies

  • Passionate about PR and what it takes to do signature, award-winning work 

  • Strong writing skills 

  • 25% (Domestictravel for PR initiatives)

About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

Stay Connected with Inspire Brands, Inc. Careers

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Learn more about Inspire Brands, Inc.
Industry
Food & Beverages
* Ladders Estimates

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