Senior Manager - Biddable Media

Inspire Brands, Inc.$90K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of hands-on experience in SEM, Paid Social or Programmatic and/or biddable media
  • 5+ years in media buying on either the agency or client side
  • Experience managing teams and projects
  • Demonstrated experience in problem solving and multitasking
  • Ability to lead teams and deliver results
  • Excellent project management skills, with proficiency in Excel/PPT/SharePoint
  • Strong oral and written communication skills

Responsibilities

  • Own and oversee all digital media activation for respective brand(s)
  • Manage channels including Programmatic, Paid Social, Biddable 3PD, and Paid Search
  • Execute campaigns according to brand/agency plans and optimize for performance
  • Develop strategic recommendations and POVs to align with brand goals
  • Collaborate with external partners to drive joint business plans and campaign performance
  • Work with demand generation teams to ensure audience strategies are effectively tested
  • Mentor and develop junior team members while assisting in succession planning

Benefits

  • Opportunity to lead a talented team of professionals
  • Collaborative environment across various brand and media functions
  • Access to innovative media tools and analytics
  • Participation in strategic sessions with external partners
  • Focus on professional development and training opportunities
  • Passion for the restaurant industry with hands-on learning in operations
Full Job Description

The Sr. Manager willbe responsible for leadingall digital media activation efforts for Sonic and Local pods within the Inspire Brands portfolio.This role willwork cross-functionallybetweenMedia Strategy & Planning, Consumer Analytics,Brand Marketing, andwith Inspire92s media agency-of-record todevelop and execute all in-house aspects of the broader campaign.Leading a team of7direct reports andcollaboratingwith peerManagersand Senior ManagersacrossMedia Strategy & Planning to maintain business outcomes/insightsperformance reporting andfinancial stewardship across the brand portfolio.

RESPONSIBILITIES:

Digital Media

  • Responsible forowning and overseeingall digital mediaactivationfor respective brand(s).

  • Channelsinclude:Programmatic, Paid Social,Biddable 3PDand Paidsearch.

  • Ensuringteam is executing campaigns according to brand/agency plans andcontinuallyoptimizingto drivesuperior performance

  • DevelopPOV92s and strategic recommendationsthat will improveperformance andalignswith the overall goalsof the brand(s)

  • Collaboratewith external partners to drive joint businessplans,strategic sessions, QBRs, andcampaign performance.

  • Work closely withthelarger demand generationteams(AudiencePlanning, Analytics,Data and Tech)tosetup and ensureaudiencesstrategies are being properly implemented and tested.

  • Possessa well-developed analytical ability and a proventrack recordof extracting tangible insights from large data sets

  • Ensure all partners and ad tech tools are beingleveragedand your team is producing reports that display the impactof the media being bought

  • Work with your team to ensure billing and budget pacing is handled accurately andon time

  • Mentor, train, and developjrlevel team memberson biddable team to continually strengthen the departmentandassistin succession planning across your direct team

  • Pushtestandlearn agendastomedia and business performance.

  • Delivery ad hoc campaigns and requests ina timelyorganized manner.

  • Be partnerstoMedia Strategy andplanningas well as Publicis in buying and planning all media.

Agency and Cross-Functional Internal Teams Collaboration

  • Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paidmediaplans and campaign status reports on a regular basis or as needed

  • Interface with external/internal teams in managing requests concerning processes and deliverables.

  • Partner with Managers of MS& P andthe agency relationship at the 92pod92 level

  • Provide insights oncompetitive tracking, campaign performance, pacingon a regular basis and/or as needed

  • Partner with the media analytics team to measure impact of ongoing campaigns and overall plan

  • Work with Audience Planning todetermineaudience scalability and strategies across each platform.

  • PartnerWork closely with other internal departments to develop learning agendaand testing roadmap based on brands92objectives, insights, and key challenges

Requirements:

  • 5+ years of hands-onexperience inSEM, Paid Social or Programmaticand / orbiddablemedia

  • 5+ yearsworking in media buying either on the agency side or the client side

  • Experience managingpeople and projects

  • Demonstrated experience in problem solving and managing multiple tasks

  • Ability to lead teams and deliver results

  • Excellent project management skills (proficiencyin Excel/PPT/SharePoint will be key)

  • Ability to balance multiple priorities and meet project deadlines

  • Excellent oral and written communication skills

  • Ability to lead and influence others

  • Personal integrity, humility,anappreciation for the power of true teamwork

  • Passion for the restaurant industry and desire to train in our restaurants to learn operations.A strong desireto help shape the future at Inspire Brands

  • Self-starter personality who canoperatewith minimal supervision

About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

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