Job DescriptionHearst Newspapers is looking for a motivated and resourceful
Manager, Programmatic Revenue to join our Programmatic Strategy & Operations team during an exciting period of transformation and growth for our business. This role will help support crucial partnerships with ad tech partners, agencies, and advertisers as we scale our national deals business. This role will work with both Hearst Newspapers & Hearst TV product teams to drive holistic yield strategies across omnichannel Hearst news properties, as well as working closely with finance/reporting teams to ensure seamless day-to-day operations.
The Manager, Programmatic Revenue, will enhance partnerships with ad tech partners and support national digital teams. Key responsibilities include deal management, campaign execution, revenue optimization, and leading programmatic partnerships. Candidates should have 3-4 years of experience in digital account management, strong communication skills, and proficiency in Excel.
Key Responsibilities• Support Hearst Newspapers & TV's national direct & programmatic teams in deal setup, optimization, pacing, reporting, daily management, troubleshooting, and client management
• Collaborate with national direct & programmatic teams on avails and inventory management, RFPs, proposals, and campaign execution
• Assist in deal prospecting, helping national & programmatic sales teams identify new deal targets and upsell opportunities
• Proactively develop and execute optimizations and strategies to grow national direct & programmatic revenue
• Help support and lead programmatic partnerships with ad tech partners, including SSPs, DSPs, agencies, trading desks, among others
• Assist in yield responsibilities, including pricing strategies, inventory management, programmatic A/B proposals & testing, and deals evangelization • Influence and inform programmatic roadmap, staying on top of programmatic trends to keep Hearst Newspapers & TV at forefront of industry change
Qualifications• 3-4+ years' experience in digital account management or operations, with at least 2 years in the programmatic space
• Experience working with major programmatic advertising platforms (e.g., Google Ad Manager, Magnite, Xandr, DV360, The Trade Desk) a big plus
• Understanding of programmatic display, OLV, and CTV auction dynamics & bid requests a big plus
• Proven track record of growing relationships with clients, understanding their objectives, and recommending strategies that meet their needs
• Excellent communication, negotiation, and presentation skills • Proficiency in Excel, with ability to manipulate and analyze large revenue datasets
Desired Characteristics• Excellent oral and written communication skills and demonstrate ability to work with a broad range of internal and external stakeholders (Clients & partners, finance, business Intelligence, product teams)
• Collaborative and solutions-oriented mentality
• Proactive and creative mindset with an ability to come up with new ideas to grow revenue
• Well-organized and attention to detail
Our BenefitsAt Hearst we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
- Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
- Invest for the Future: Competitive retirement plan with matching program in most markets.
- Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
- Paid Parental Leave: Support for growing families, with paid leave for new parents.
- Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
- Emotional Wellbeing: Be your best self with our mental wellness benefits.
- LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.
- Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
- Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy.
- And more, click here for additional benefits and details.
The base salary for this role is between $100,000 - $110,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, location, and market demands. The base pay range is subject to change and may be modified in the future.
