Job DescriptionWhat is the opportunity?In this role you will support the ongoing evolution, as well as the daily management of, RBC Global Asset Management's (RBC GAM) email marketing automation programs as well as managing the production of a portfolio of client newsletters, ensuring alignment with the overall priorities of RBC GAM's retail investor business. A key component will be identifying and driving go to market strategies and opportunities. The successful individual should have "software thinking" skills that allow him/her to translate business cases/opportunities into technical requirements. Please visit: https://www.rbcgam.com/en/ca/
What will you do? - Manage content generation, print and production processes for a portfolio of existing collateral (including quarterly client-facing newsletters), ensuring all product marketing communications follow required review and sign-off processes and adhere to RBC GAM brand and editorial guidelines.
- Manage business as usual activities related to existing email marketing automation programs using Salesforce Marketing Cloud, ensuring stakeholder reviews and testing validation are performed with accuracy.
- Project management support to onboard new requirements or use cases for email marketing automation, including developing business requirements and other project artifacts.
- As a subject matter expert, support the evolution of the strategy for internal and external email marketing automation distribution technologies, helping to drive automation of content distribution and supporting lead generation opportunities to enhance and influence sales activities and goals.
- Manage change management activities for all email marketing automation programs for impacted stakeholders, including developing and delivering internal training requirements and best practices that will ensure and sustain high adoption/engagement rates across teams and users.
- Collaborate effectively with teams across the organization including marketing, sales enablement, business technology, product and marketing to drive marketing production and email marketing requirements.
- Analyze and evolve: leverage data and analytics to measure platform adoption, internal and external content engagement, and value of leads generated. Regularly report metrics in dashboards or other format. Provide recommendations to evolve tactics to improve campaign effectiveness over time.
- Regular engagements with other business lines/teams that leverage email marketing automation programs to support idea generation and share best practices.
What do you need to succeed?Must Have- Experience with 2-3 years Salesforce Marketing Cloud (Email Specialist Certification preferred)
- Demonstrated knowledge of common marketing processes including, but not limited to, development of marketing briefs and managing overall material development
- Demonstrated project management experience and ability to work with cross-functional teams to meet tight timelines and handle multiple deliverables
- Above average ability with Microsoft Office tools
- Strong written/verbal communication skills and training experience
Nice to Have- Experience working in the investment industry
- Experience in marketing
- Marketing Cloud Email Specialist Certification
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Flexible work/life balance options
- Opportunities to do challenging work
- Opportunities to take on progressively greater accountabilities
- Access to a variety of job opportunities across business and geographies
Job SkillsAdditional Job DetailsAddress:RBC CENTRE, 155 WELLINGTON ST W:TORONTO
City:Toronto
Country:Canada
Work hours/week:37.5
Employment Type:Full time
Platform:WEALTH MANAGEMENT
Job Type:Regular
Pay Type:Salaried
Posted Date:2026-05-13
Application Deadline:2026-07-14
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.
Pay RangeThe expected pay range for this position is:
$67,000.00 - $110,000.00
The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.
You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.
