Permanent Full Time

We are looking for a strategic and execution-focused Manager, Product Marketing to support marketing for our Insurance Solutions business. Reporting into product marketing leadership, this role is accountable for translating product and customer insight into clear positioning, compelling go-to-market strategies and effective marketing execution across the customer lifecycle.

This role is ideal for a product marketer who thrives in a fast-paced, highly collaborative and insight-driven environment.

What You Will Do

Product Marketing

• Lead and execute go-to-market strategies for new and enhanced products, services and initiatives ensuring business alignment and strong customer experiences.
• Develop clear product positioning, messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing.
• Define and document launch strategies, key messages, success measures and activation plans.

Insights & Execution

• Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization.
• Translate complex products and technical concepts into simple, engaging, customer-friendly language.
• Partner closely with Brand, Communications, Digital, Experience, Product and Sales Enablement teams.

Performance & Optimization

• Define, monitor and report on marketing performance and utilization, leveraging insights to optimize ongoing and future efforts.
• Contribute to a test-and-learn approaches and continuous improvement using digital analytics and marketing best practices.

What You Will Bring

Experience & Expertise

• 5-7 years of progressive experience in marketing.
• University degree in Marketing, Business, Communications, or a related field.
• Experience in product marketing supporting product launches and go-to-market initiatives that include segmentation, positioning, value proposition development and multi-channel activation
• Experience within financial services, insurance, workplace benefits, retirement, or a regulated industry is a strong asset.

Why Join Us
You'll have the opportunity to:

• Contribute to meaningful work that impacts millions of clients across Canada.
• Work within a collaborative, purpose-driven marketing organization.
• Gain exposure to enterprise-level product marketing and strategic initiatives.

The base salary for this position is between $82,300 - $151,500 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

#LI-Hybrid

Requisition ID: 6849

Category: Corporate Functions

Location: