Blue Cross Blue Shield of Rhode Island

Manager of Under 100 Sales

Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (or equivalent experience)
  • 7+ years of experience in healthcare sales, account management, or broker-facing roles
  • 3+ years of leadership or team management experience
  • Strong understanding of health insurance products and market dynamics (medical, dental, vision)
  • Excellent communication, presentation, and relationship management skills
  • Ability to influence and collaborate across multiple stakeholders

Responsibilities

  • Drive execution of sales and retention strategy across Small Group and Large Group segments
  • Manage performance and development of Small Group Account Executives
  • Oversee new business activity for Small Group segment
  • Lead Large Group sales team to ensure strong retention and growth
  • Develop and maintain relationships with broker partners and general agents
  • Establish and monitor key performance indicators for sales and retention
  • Collaborate with cross-functional teams to support sales execution

Benefits

  • Work-life balance with flexible scheduling options
  • Opportunities for professional development and talent succession planning
  • Support for employee well-being in a convenient downtown location
  • Engagement in market-facing activities and broker forums
Full Job Description

Pay Range:

$102,300.00 - $163,700.00 

Please email  if you are a candidate seeking a reasonable accommodation for the application and/or interview process.

Why this job matters:

Responsible for leading the sales and account management strategy and execution for the Under 100 commercial market, inclusive of Small Group (<50) and Large Group Fully Insured (50–99) clients.

Provides direct leadership and oversight of:

  • Small Group Account Executives and their books of business including medical, dental, and vision

  • BCBSRI’s general agent who manages the retention for the <10 Small Group segment

  • All new Small Group sales activity

  • Large Group Account Executives managing 50–99 groups

Accountable for achieving new business, membership growth, retention, and enrollment targets while ensuring a strong broker and customer experience. Partners cross-functionally to execute sales strategy, drive growth, and strengthen market competitiveness within the Under 100 segment.

What you will do:
  • Lead Under 100 Sales Performance

    • Drive execution of sales and retention strategy across Small Group and 50–99 Large Group segments

    • Ensure achievement of membership, enrollment, and retention goals

  • Oversee Small Group Account Executives

    • Manage performance and development of Account Executives responsible for 1–50 business

    • Ensure effective management of books of business across medical, dental, and vision products

    • Oversight for intermediaries and associations.

    • Monitor account performance, retention strategies, and broker engagement

  • Manage BCBSRI’s general agent

    • Oversee team responsible for <10 Small Group segment

    • Drive retention performance and operational execution within this subsegment

    • Ensure alignment with broader Under 100 strategy and customer experience goals

  • Drive New Small Group Sales

    • Oversee all new business activity for Small Group segment

    • Partner with brokers, general agents, and internal teams to maximize sales pipeline and conversion

    • Identify and execute growth opportunities in target segments

  • Lead Large Group (50–99) Sales Team

    • Manage Account Executives responsible for 50–99 fully insured groups

    • Ensure strong retention, account performance, and growth within this segment

    • Provide strategic direction on account planning and broker engagement

  • Broker and Market Relationship Management

    • Develop and maintain strong relationships with broker partners and general agents

    • Identify opportunities to enhance broker engagement, satisfaction, and production

    • Represent the organization in market-facing activities and broker forums

  • Performance Management & Reporting

    • Establish and monitor key performance indicators for sales, retention, and growth

    • Analyze trends and performance data to identify risks and opportunities

    • Provide regular reporting and insights to leadership

  • Cross-Functional Collaboration

    • Partner with Product, Marketing, Underwriting, and Operations teams to support sales execution

    • Ensure alignment of sales strategies with product offerings and market needs

    • Support implementation of segment initiatives and go-to-market strategies

  • Team Leadership & Development

    • Provide leadership, coaching, and development for direct reports

    • Foster a high-performance, accountable, and collaborative team culture

    • Support talent development and succession planning

What you need to succeed:

  • Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (or equivalent experience)

  • 7+ years of experience in healthcare sales, account management, or broker-facing roles

  • 3+ years of leadership or team management experience

  • Strong understanding of health insurance products and market dynamics (medical, dental, vision)

  • Ability to develop and monitor sales and retention metrics

  • Strong leadership, coaching, and performance management skills

  • Excellent communication, presentation, and relationship management skills

  • Ability to influence and collaborate across multiple stakeholders

  • Strategic thinking with the ability to translate strategy into execution

  • Strong analytical and problem-solving skills

  • Ability to manage competing priorities in a fast-paced environment

  • Customer and broker-centric mindset

The extras:
  • Experience in Small Group and/or Large Group health insurance markets

  • Knowledge of medical, dental, and vision products

  • Familiarity with broker distribution models and general agent relationships

  • Experience managing multi-segment portfolios (small and large group)

 

Location:
BCBSRI is headquartered in downtown Providence, conveniently located near the train station and bus terminal. We actively support associate well-being and work/life balance and offer the following schedules, based on role:

  • In-office: onsite 5 days per week
  • Hybrid: onsite 2-4 days per week
  • Remote: onsite 0-1 days per week. Permitted to reside in the following states, pending approval from the Human Resources Department: Arizona, Connecticut, Florida, Georgia, Louisiana, Massachusetts, North Carolina, Oklahoma, Rhode Island, South Carolina, Texas, Virginia
     

About Blue Cross Blue Shield of Rhode Island

Blue Cross Blue Shield of Rhode Island is a non-profit health insurance company that provides medical, dental, and vision coverage to individuals and businesses in Rhode Island. The company also offers Medicare Advantage plans and prescription drug coverage. Blue Cross Blue Shield of Rhode Island was founded in 1939 and is headquartered in Providence, Rhode Island.
Learn more about Blue Cross Blue Shield of Rhode Island
Size
800 employees
Industry
Founded
1939

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