Summary:
The Opportunity
Hyatt Hotels Corporation seeks an enthusiastic Manager to join our Global Media team. In this role, you will be collaborating closely with the broader Marketing, Brand, Loyalty, Regional and Digital teams, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
The Role
This role will manage the successful development and execution of integrated media strategies that drive brand awareness, guest acquisition, loyalty engagement and revenue growth across Hyatt's portfolio of brands. The role leads media planning for a roster of Hyatt campaigns, ensuing media effectively reaches the right audience and delivers strong ROI. This role will partner closely with brand and regional counterparts to ensure campaigns deliver on goals and needs. The ideal candidate combines strategic thinking and media expertise to deliver impactful campaigns across digital, social, custom content/partnerships, programmatic, video and emerging channels.
• Develop integrated media strategies that support brands, regions, loyalty, B2B and partnerships.
• Develop integrated audience strategies targeting prospective guests, loyalty members, leisure travelers, and high-value customer segments.
• Recommend channel mix and budget allocation across paid search, paid social, programmatic, online video, audio, display, connected TV and emerging channels.
• Partner with media agencies and platform partners to execute integrated campaigns that drive awareness, consideration, bookings, and loyalty engagement.
• Support development of reporting and presentations that communicate media effectiveness, business impact, and optimization recommendations.
• Manage media budgets across campaigns and monitor spend pacing, forecasting, and financial reconciliation processes.
Qualifications:
Experience Required:
• 6+ years of experience in media planning and activation
• Proven experience in managing multi-channel paid campaigns
• Understanding of media analytics and performance metrics
• Experience with media buying tools and platforms (e.g. DSPs, Meta Ads Manager, etc.)
Experience Preferred:
• Bachelor's degree in Media, Marketing or related field
• Media agency experience preferred
• Understanding of eCom and/or travel category preferred
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.
The salary range for this position is $98,500-$128,000. This role is also eligible for an Annual Incentive Plan.
The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.
We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.