DescriptionSummary:The Web Content Marketing Manager will join a growing eCommerce marketing team that is responsible for management of Huntington's website (huntington.com) as well as email programs. This person will work with marketing managers, technical partners, and vendors to execute digital marketing tactics. They will also be responsible for maintaining consistency across Huntington.com and email while developing and executing these marketing strategies. This person should have an extensive knowledge and experience in designing, running, and maintaining successful enterprise eCommerce related activities in a data driven environment with strong thought-leadership capability, business experience and big picture focus.
Duties and Responsibilities:- Utilize content management system (Sitecore) to execute the Huntington.com for Huntington's wealth segment.
- Develop, launch, and optimize a broad range of email programs using email marketing software (Salesforce Marketing Cloud).
- Work effectively with Marketing Campaign Managers to drive digital activation of strategic and recurring outbound campaigns
- Act as digital subject matter expert in collaboration with our Marketing, Legal, and Compliance partners.
- Ensure that digital marketing materials comply with all brand and style guidelines (web) while adhering to bank and regulatory standards.
- Perform ongoing testing of email subject lines, offers, creatives, copy, and other testable variables. Present finding and implement best practices. Continually improve open, click, conversion, and subscription rates.
- Schedule and automate promotional email campaigns to be sent to specified list/segments.
- Monitor and optimize deliverability and ensure CAN-SPAM compliance.
- Monitor and provide web analytics that help influence tactics to improve the overall value of wealth related sections of the site. This includes site optimizations to drive conversion, details about who is visiting, and changes to user behavior.
- Perform other duties as assigned.
Basic Qualifications:- 3+ years of relevant Web content management and design experience in Sitecore/Salesforce Marketing Cloud or similar applications
- Bachelor's degree
Preferred Qualifications:- Excellent organizational and prioritization skills, with some project management experience and the ability to manage multiple projects and progress of others on team.
- Experience working cross-functionally with marketing, product management / segment management, Web producers / developers / architects.
- Experience working on digital initiatives within an Agile delivery framework
- Document best-practice examples and guidance that help our marketing strategists effectively utilize our ecommerce system(s)
- Ability to interact with senior management and work independently. Team player who also demonstrates leadership skills in a matrix managed organization.
- Knowledge of HTML, Content Management Systems (Sitecore experience preferred), Salesforce Marketing Cloud (ExactTarget), Adobe Analytics, Adobe Target, Photoshop, and SQL queries.
- Prior work with content hubs or blog is a plus.
- Knowledge of A/B and Multivariate Testing and Personalization is a plus.
- Search Engine Optimization (SEO) and Paid Search tactic is a plus.
- Knowledge of content audits, content inventories, and Information Architecture (IA) a plus.
Exempt Status: (Yes = not eligible for overtime pay) (
No = eligible for overtime pay)
Yes
Workplace Type:Office
Our Approach to
Office Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.
Compensation Range:Total Base Pay Range 70,000.00 - 140,000.00 USD Annual
The compensation range represents the anticipated low and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.
