Manager, Marketing Planning And Strategy, Vertical Marketing

Walmart Canada

$96K — $186K *
US-AnywhereRemote in Hoboken, NJ
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Communications, or related field
  • 1 year of marketing experience or 5 years in related field
  • Strong strategic storytelling skills
  • Experience in developing marketing strategies or sales materials
  • Collaborative mind and comfort working with cross-functional teams

Responsibilities

  • Develop category-specific narratives to highlight Walmart Connect's value proposition
  • Translate data and insights into actionable stories for Sales and clients
  • Create sales enablement materials such as decks and case studies
  • Partner with Sales, Insights, Content Strategy, and Design teams
  • Support thought leadership and enterprise storytelling initiatives

Benefits

  • Health coverage including medical, vision, and dental
  • 401(k) and company-paid life insurance
  • Paid time off (PTO) including parental and family care leave
  • Short-term and long-term disability
  • Tuition, books, and fees paid for through the Live Better U education program
Full Job Description
Position Summary...

What you'll do...
Role summary:

We are seeking a strategic storyteller and marketing leader to join
Walmart Connect as a Vertical Marketing Manager. You will develop category
specific strategies that turn insights into compelling narratives and go to market materials. Acting as a critical link between data, storytelling, and sales
enablement, you will create impactful resources across key verticals and
audiences. You'll collaborate across Sales, Insights, Product, Marketing, and Creative teams to create highimpact materials that empower our sales organization and inspire
advertisers. This role supports the Food and Beverage category and reports to the Senior Manager, Vertical Marketing within Walmart Connect Ads Integrated
Marketing.

What you'll do:
  • Develop category-specific narratives that bring Walmart Connect's value proposition to life.
  • Translate data, insights, and market trends into actionable stories for Sales and clients.
  • Create sales enablement materials, including decks, case studies, and insight-driven toolkits.
  • Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
  • Support thought leadership and enterprise storytelling that strengthen Walmart Connect's market position.


What you'll bring:
  • Strong strategic storytelling skills with the ability to simplify complex data into clear narratives.
  • Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences.
  • Collaborative mindset and comfort working with cross-functional partners.
  • Ability to identify insights, trends, and opportunities that inform business growth.
  • A creative, detail-oriented approach to building compelling, visually cohesive marketing assets.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

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