Summary/Objective

The Manager, CAST is a strategic role responsible for the evolution and scalability of the CAST program. This individual oversees the development of high-impact adoption strategies that drive higher transaction volumes and increase revenue through client feature usage. The Manager acts as the lead architect for the CAST Lifecycle, ensuring that marketing support is not just a service, but a primary driver of customer retention and profitability.
Responsibilities:

• Program Growth & Scaling: Lead the strategic roadmap for CAST, evolving the program from a support function into a scalable, revenue-generating engine.
• Performance Optimization: Analyze adoption metrics and transaction data to identify bottlenecks in digital adoption. Translate these insights into high-level strategic tactics for the team.
• Program Advocacy: Serve as the primary liaison to the CAST Director and marketing leadership, presenting data-driven business cases for new content offerings, such as white papers, webinars, and advanced digital wallet guides.
• Strategic Client Partnerships: Direct the engagement strategy for National and Enterprise clients, identifying unique multi-channel incentive opportunities to exceed client adoption goals.
• Cross-Functional Synergy: Partner with Product, Implementations, and Account Management to integrate CAST touchpoints into the core customer journey, ensuring a unified onboarding and retention experience.
• Resource Development: Oversee the creation and maintenance of the CAST Resource Library, including enrollment guides, responsive web best practices, and translation services to ensure brand consistency.
• Revenue Generation: Identify new campaign opportunities to transition high-cost manual payments (e.g., checks, cash) into high-efficiency digital channels.

Team Leadership

• Team Development: Mentor and coach Adoption Specialists, fostering a culture of high performance and continuous professional growth.
• Standardization: Establish and enforce best practices for creative development, ensuring all client-facing materials meet the highest UX and brand standards.
• Pipeline Management: Oversee the CAST project portfolio, ensuring resource allocation is optimized for campaign go-lives and ongoing support cycles.

Qualifications:

• Education: BS/BA degree in Marketing, Business Administration, or a related field.
• Experience: 5-8+ years of relevant marketing experience, with a focus on SaaS B2B customer success and digital adoption.
• Strategic Expertise: Proven track record of designing and executing full-scale marketing campaigns that drive measurable increases in transaction volume.
• Data Literacy: Ability to mine data from tools to drive strategic decision-making and ROI reporting.
• Communication: Exceptional consultation and relationship-building skills, capable of influencing stakeholders and managing complex enterprise accounts.
• Technical Savvy: Deep understanding of digital payment trends, including digital wallets, IVR, and paperless eBilling adoption.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, photocopiers and smartphones.
Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.
Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.
Travel

Travel as required.
Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Interview Integrity

During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools are part of your daily toolkit once you join, all interviews, assessments, and take-home assignments must be completed independently.
You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.
Any indication of third-party assistance or AI-generated responses will result in immediate disqualification.