Job Summary:Marketing decisions depend on data that is complete, connected, and ready to use across measurement, attribution, reporting, audience development, and investment planning. The Manager, Marketing Measurement Operations & Data will support the operating capability that makes this possible, helping ensure data requirements, conversion events, partner feeds, platform integrations, and source-to-output dependencies are clearly defined, validated, reconciled, and fit for use.
This role sits between Marketing ROI & Effectiveness, Data Science, MarTech, Data Operations, Media Operations, agencies, platforms, vendors, and data partners, helping turn complex data needs into clear requirements, workflows, controls, and accountability. The right candidate brings strong marketing data, attribution, and measurement fluency, and helps ensure teams are aligned, dependencies are closed, and Marketing can confidently use the resulting data to measure performance and make investment decisions.
Job Description:Essential Responsibilities: - Lead the development and execution of marketing strategies and campaigns
- Identify and recommend best practices for marketing processes and initiatives
- Analyze business trends to inform marketing decisions and strategies
- Collaborate with cross-functional teams to drive marketing projects and programs
- Monitor and evaluate the effectiveness of marketing activities
- Provide guidance and mentorship to junior marketing team members
Minimum Qualifications:- 5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:Additional Responsibilities:- Support the operating process that moves Marketing measurement data needs from business request through implementation, validation, reconciliation, and confirmed availability for reporting, measurement, audience development, and investment decisions.
- Help define what "ready to use" means for measurement inputs, including required events, mappings, taxonomy, source-to-output lineage, QA checks, known limitations, and signoff criteria.
- Help build and maintain a clear view of measurement coverage across platforms, markets, KPIs, conversion events, partner feeds, and key data sources, identifying gaps and helping drive resolution.
- Translate Marketing, Data Science, and measurement use cases into clear data, instrumentation, audience, identity, and partner requirements that technical and operational teams can execute.
- Support cross-functional intake, onboarding, and issue resolution across MarTech, Data Operations, Data Science, Media Operations, agencies, platforms, vendors, and data partners.
- Help establish durable workflows, controls, and documentation for recurring measurement-data processes, including handoffs, issue tracking, escalation paths, vendor expectations, quality reviews, and closure requirements.
- Help identify recurring data or process failure points and contribute to systemic improvements that make Marketing measurement inputs more complete, traceable, reconciled, and fit for use over time.
Preferred Qualifications:- 5+ years of relevant experience in marketing data, measurement operations, analytics product management, marketing technology, data operations, or a related field; or an equivalent combination of education and experience.
- Experience contributing to a Marketing Measurement & Data Operations capability, data-enablement function, or analytics-product capability.
- Experience supporting paid-media measurement ecosystems, including digital platforms and walled gardens, agencies, media data partners, conversion events, campaign taxonomies, APIs, and platform reporting data.
- Experience with customer identity, audience data, or activation ecosystems, including first-party data, customer attributes, identity resolution, audience platforms, clean rooms, conversion APIs (CAPIs), or data-collaboration tools.
- Familiarity with Epsilon, LiveRamp, Google Tag Manager (GTM), clean-room environments, or comparable audience, identity, tagging, or data-collaboration platforms.
- Understanding of data-quality concepts, including completeness, consistency, lineage, mapping, reconciliation, and downstream dependency management.
- Experience contributing to intake processes, readiness gates, acceptance criteria, SLAs, issue backlogs, escalation routines, vendor scorecards, or recurring quality-review processes.
- Familiarity with SQL or other tools used to interrogate and validate data is a plus.
- Experience operating in a large, matrixed Marketing organization, financial services, fintech, payments, commerce, or another data-intensive industry is a plus.
Subsidiary:PayPal
Travel Percent:0
The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
Primary Location | Pay Range:New York City, New York: ($116,500.00 - $173,250.00 Annually)
Additional Location(s) | Pay Range:No other locations are assigned to this requisition currently.
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing-physical, emotional, and financial-delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
