Universal Music Group

Manager, Marketing FONO (Bilingual - Spanish/English)

Universal Music Group$81K — $85K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bilingual: Fluent in Spanish and English with excellent communication skills.
  • Bachelor’s degree in Marketing, Communications, Design, or related field.
  • Minimum 4 years of marketing experience, preferably in an ad agency.
  • 3+ years in brand strategy, copywriting, and creative design.
  • Proficiency in Adobe Creative Suite, including Photoshop and Illustrator.
  • Exceptional creative skills with a strong portfolio.
  • Ability to think strategically with attention to detail.

Responsibilities

  • Create brand strategies that foster artist narratives and super fandoms.
  • Plan direct-to-consumer marketing tactics to develop artists.
  • Ensure an ongoing fan-engagement strategy with artists.
  • Produce engaging advertising content for various channels.
  • Develop artist brand and narrative guidelines based on cultural insights.
  • Implement promotional strategies tailored to multiple streaming platforms.
  • Utilize professional presentation tools and assist in design projects.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • 100% coverage for outpatient in-network mental health services.
  • Wellbeing reimbursements for fitness classes and travel (up to $720/year).
  • Student Loan Repayment Assistance and Tuition Reimbursement.
  • 401(k) with 100% immediate vesting on contributions.
  • Flexible Paid Time Off (PTO) for exempt employees.
  • Generous paid parental leave for all types of parents.
Full Job Description

Universal Music Group is seeking an experienced Marketing Manager to support FONO based in the Woodland Hills office.

How you'll CREATE:

  • Create artist brand strategies focused on building narrative and super fandoms.

  • Plan Direct to consumer tactics focused on developing artists.

  • Responsible for ensuring an always-on fan facing strategy with the artist.

  • Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads.

  • Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture.

  • Create and Implement artist brand and narrative guidelines. Must have a strong knowledge base of Spotify / YouTube / Apple Music

  • Charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord.

  • Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)

Bring your VIBE:

  • Bilingual: Fluent in Spanish and English with impeccable oral and written communication skills.

  • Bachelor’s degree in marketing, Communications, Design, or a related field

  • 3+ years of experience in brand strategy, copywriting, and creative design

  • Minimum of 4 years of experience in marketing, ideally for an ad agency

  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign

  • Exceptional creative and design skills with a portfolio showcasing your work.

  • Excellent communication skills with the ability to collaborate across teams and present ideas effectively.

  • Proven experience in developing and implementing successful brand strategies and marketing campaigns

  • Ability to think strategically while also paying attention to detail

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

  • Comprehensive medical, dental, and vision coverage

  • Including 100% coverage for out-patient in-network mental health services

  • Fertility coverage for eligible medical plan participants

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.


Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$81,500.00 - $85,000.00

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

About Universal Music Group

Universal Music Group (UMG) is a global music corporation that is a subsidiary of the French media conglomerate Vivendi. The company was founded in 1934 as Decca Records and has since grown to become the largest music company in the world, with a market share of over 30%. UMG owns and operates a wide range of record labels, including Capitol Records, Def Jam Recordings, and Island Records, and has a roster of over 4,000 artists. In addition to music production and distribution, UMG also operates several other businesses, including music publishing, merchandising, and film and television production.
Learn more about Universal Music Group
Size
7,000 employees
Industry
Founded
1934

Similar Jobs

More Jobs at Universal Music Group

More Media Jobs

Find similar Manager, Marketing FONO (Bilingual - Spanish/English) jobs: