Employer: SMB Business Development, Inc.

Job Title: Manager, Marketing Analytics

Job Location: 300 Continental Drive, Newark, DE 19713

Job Type: Full-time, 40 hours a week, Monday through Friday

Duties:

• Responsible for driving actionable insights from marketing data and working cross-functionally to enhance ROI across all marketing channels.
• Lead the development and implementation of measurement frameworks and KPIs for marketing initiatives across digital, traditional, and emerging channels.
• Analyze campaign performance, customer behavior, and market trends to generate insights and recommendations.
• Partner with marketing, product, sales, and finance teams to align analytics with business goals.
• Own marketing data infrastructure, including attribution models, dashboards, and reporting tools.
• Use statistical analysis, predictive modeling, and data visualization to influence strategic decisions.
• Evaluate marketing technology and tools for data collection, automation, and reporting improvements.
• Hybrid work permitted 2 days per week within a reasonable commuting distance of Newark, Delaware.

Requirements: Bachelor’s degree in Marketing, Statistics, Economics, Data Science, Business Analytics, or related field of study and three (3) years of experience as a Data Scientist, Data Analyst, or related role where required experience was gained. Also requires experience in the following:

• One year of experience in marketing Analytics;
• One year of experience in a managerial or lead role;
• Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel;
• SQL, Excel, and data visualization platforms such as Tableau, Power BI and Looker;
• Marketing platforms such as CRM, email, social media, and web and marketing automation tools such as Snowflake, SAS, Adobe Analytics; and
• Statistical techniques such as time-series forecasting and marketing attribution models.

Alternatively, will accept a Master’s degree in Marketing, Statistics, Economics, Data Science, Business Analytics, or related field of study and one (1) year of experience as a Data Scientist, Data Analyst, or related role where required experience was gained. Also requires experience in the above stated skills.

• Competitive base salaries

• Bonus incentives

• Generous PTO, Floating Holidays and 12 Federal Holidays observed

• Support for financial-well-being and retirement 401k with employer match

• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

• Employer paid short-term/long-term disability and basic life insurance

• Flexible hybrid working arrangements.

• Paid parental leave and adoption reimbursement programs

• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)

• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

• Tuition Reimbursement and Family Scholarship Programs

• Career development and training opportunities

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