Manager, Market Intelligence

Hybrid in Towson, MD or Remote

The Job:

AsManager, Market Intelligence, you will help shape the future of ourTools & Outdoorbusiness by delivering actionable market and competitive insights across theU.S., Europe, and key international markets. In this role, you will partner closely with cross-functional and regional teams to identify trends, assess market dynamics, and translate complex data into clear recommendations that inform strategic and commercial decisions.

You will:

• Deliver market and competitive insights:Monitor market trends, competitive activity, consumer behavior, and channel dynamics across the U.S., Europe, and other priority international markets to identify opportunities and risks.

• Support strategic decision-making:Provide regular, actionable insights that inform business priorities, category strategies, and growth initiatives.

• Translate data into business impact:Synthesize multiple data sources into clear, concise insights and recommendations for business leaders and cross-functional partners.

• Develop compelling stories from data:Build presentations, dashboards, and visualizations that clearly communicate what is happening in the market, why it matters, and what actions should be considered.

• Drive global perspective:Compare trends across regions and markets, highlighting key differences in consumer needs, competitive intensity, pricing, channel structure, and market maturity.

• Partner across functions and regions:Collaborate with category management, brand insights, commercial teams, regional stakeholders, and other partners to ensure market intelligence is embedded in decision-making.

• Manage projects with pace and discipline:Lead multiple workstreams simultaneously, balancing speed, quality, and attention to detail.

• Support capability development:Help strengthen market intelligence tools, processes, and ways of working to improve the quality, consistency, and impact of insights.

• Manage external partners:Support relationships with data, research, and analytics suppliers, helping evaluate outputs and identify opportunities to improve insight generation.

The Person:

You are intellectually curious, analytically strong, and energized by turning complex information into clear business direction. You are comfortable working across regions, functions, and data sources, and you bring a global mindset to understanding markets, consumers, and competitors.

You also have:

• Bachelor27s degree required; MBA or other advanced degree preferred.

• 5+ years of experiencein market intelligence, strategic insights, business analytics, strategy, consulting, or related fields.

• Experience working with multiple data sources to generate actionable business insights, including sources such asEuromonitor, Circana/NPD, Numerator, YipitData, GfK/NIQ, retailer POS data, and other market or consumer data sources.

• Strong analytical and problem-solving skills, with the ability to synthesize large and complex data sets into clear takeaways.

• Excellent communication skills, including the ability to translate technical or detailed analysis into simple, compelling messages for non-technical audiences.

• Strong storytelling and presentation skills, with confidence engaging business leaders and cross-functional stakeholders.

• Demonstrated project management skills, including the ability to manage multiple priorities in a fast-paced, matrixed environment.

• Strong stakeholder management and collaboration skills, with the ability to build trust across functions, regions, and levels of the organization.

• A proactive, self-directed approach and comfort operating with ambiguity.

• A global mindset, with an appreciation for differences across geographies, channels, consumers, and competitive landscapes.

• Experience mentoring junior team members or contributing to team capability building is a plus.