Job DescriptionAs the Manager, Local Marketing Operations, you will be responsible for executing local marketing campaigns and initiatives across Equinox's full club portfolio, spanning presale, renovations and special projects, and local marketing more broadly. You will serve as the primary point of contact for club teams on all local marketing requests and needs, partnering closely with cross-functional marketing teams to bring campaigns to life. You will report to the Senior Manager, Strategic Focus Club Marketing, and work closely with the Senior Director, Local Marketing, to help translate club-level marketing requests into data-informed recommendations.
Responsibilities- Execute local marketing campaigns and initiatives across presale, renovations and special projects, and local marketing for clubs throughout the portfolio
- Serve as the primary point of contact for club teams across the portfolio for all local marketing requests, questions, and needs
- Partner with the Senior Manager, Strategic Focus Club Marketing and Senior Director, Local Marketing to evaluate challenges raised by club teams (e.g., lead generation, awareness, retention) and help build and execute relevant hyper local strategies to address those challenges
- Maintain relationships with in-club teams (general/associate managers, membership advisors, RVPs) to support execution of local marketing initiatives
- Partner with cross-functional marketing teams, including growth, digital, brand, and social, to execute campaigns at the local level
- Manage the Local Marketing budget, ensuring efficient allocation and spend across the portfolio
- Track campaign performance and share regular reporting with key stakeholders
Qualifications- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in local marketing, marketing operations, or a related field
- Strong project management and organizational skills, with the ability to manage multiple workstreams across a multi-location portfolio
- Experience executing marketing campaigns across multiple channels
- Excellent communication skills and comfort serving as a point of contact for field teams
- Strong attention to detail and follow-through
Pay Transparency: $120K - $130K
Additional InformationAS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:- We offer competitive salary, benefits, and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
