Job DescriptionFreshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and nurture strategy for our Employee Experience (EX) product family - Freshservice, ESM, D42, Firehydrant, and Freddy AI - with a focus on our 501+ employee Enterprise segment. You'll define the journey framework that connects paid and ABM touches, lead the build-out of a multi-touch attribution model, and manage a small team of specialists executing nurture programs across the full customer funnel. You bring deep experience building lifecycle programs in B2B/Enterprise SaaS and are comfortable operating in a matrixed org alongside ABM, Digital Marketing, Content Strategy, Product, and Sales.
What you'll do at Freshworks:- Own the lifecycle/nurture strategy and journey framework across the EX product family (Freshservice, ESM, D42, Firehydrant, Freddy), aligned to Freshworks' 501+ Enterprise ICP and ABM tiering model
- Assign clear ownership across the team's active lifecycle program portfolio and hold the team accountable to each program's KPIs
- Lead the multi-touch attribution build-out for Lifecycle (first/middle/last-touch model) in partnership with Tooling/Analytics
- Manage and develop a Lifecycle Marketing team, setting priorities across EX-wide and upmarket/whitespace nurture motions
- Own the strategy to nurture leads through to pipeline, in partnership with ABM, Digital Marketing, Content Strategy, and Sales
- Stand up and maintain budget and target tracking for the Lifecycle pod, matching the rigor already in place for ABM and Virtual Events & Webinars
- Represent Lifecycle Marketing in cross-functional planning for expansion/cross-sell initiatives (e.g., D42/ITAM, AI Attach, CX-to-ITSM, CX Renewal/Upsell) as those motions come online
Qualifications- 8-10+ years of B2B marketing experience, with significant time in lifecycle/nurture marketing at a global SaaS company
- Experience building or scaling lifecycle programs against an Enterprise ICP, ideally with exposure to ABM-tiered account models
- Hands-on experience with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce), including scoring models, triggers, and data synchronization
- Working knowledge of multi-touch attribution models and marketing analytics
- People management experience, or strong readiness to take on a first direct-report team
- Excellent cross-functional collaboration skills - this role sits at the intersection of ABM, Digital, Content, Product, and Sales
- Familiarity with email deliverability, segmentation, and personalization best practices
Additional InformationWe're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions.
If this sounds like a journey you want to be part of, we'd love to meet you. Let's building something refreshing together.
Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our San Mateo, CA headquarters. The annual
base salary range for this position is $147,000 - $180,000 Base Salary.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
