In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.The Manager, Interactive Applications shapes and optimizes NASCAR's fan-facing digital experiences across the NASCAR Tracks App and track websites. These platforms are critical touchpoints in the fan journey, educating fans on race-day experiences while driving ticket purchases and on-site engagement. This role owns the ongoing maintenance, performance, and optimization of these digital properties, with a strong focus on conversion rate optimization (CRO).
Duties include but are not limited to:
- Own day-to-day management, maintenance, and optimization of the NASCAR Tracks App and track websites.
- Lead CRO strategy to improve fan journeys and increase ticket sales and revenue.
- Analyze fan behavior, site and app performance, and funnel metrics to identify friction points and opportunities for improvement.
- Partner with Marketing, Product, and Analytics teams to align digital experiences with campaign strategies and business goals.
- Monitor KPIs related to site and app engagement, conversion, and revenue performance, and deliver actionable insights.
- Manage relationships with external digital vendors supporting chatbots, interactive maps, and other fan experience tools.
- Collaborate with internal ticket operations stakeholders to optimize the handoff from NASCAR platforms to the Ticketmaster purchase flow.
- Identify and implement new tools, features, and enhancements to improve the fan experience and drive business outcomes.
- Travel: Approximately 10%, including select weekends and events.
Required skills / experience:
- Bachelor's degree (B.A.) from a four-year college or university.
- Minimum of five (5) years of experience in digital product management and/or web and app optimization.
- Experience in sports, entertainment, live events, or ticketing preferred.
- Strong written and verbal communication skills required, with an ability to earn trust, provide updates, and respond to questions from internal and external stakeholders.
- Strong verbal and written communication skills, with an ability to write clear, concise strategic briefs, optimization hypotheses, and cross-functional updates.
- Strong mathematical skills, with an ability to interpret funnel metrics, conversion rates, and revenue performance.
- Ability to apply statistical thinking to A/B test results and segmentation analysis.
- Ability to analyze the effectiveness of conversion rate optimization tests, contextualize results against broader business performance, and make data-driven decisions.
- Ability to solve complex problems across product, marketing, and analytics workstreams.
- Ability to prioritize competing initiatives, adjust approach based on data, and manage ambiguity in a fast-paced, event-driven environment.
- Proficient with Microsoft Office Suite, Adobe Creative Cloud, and WordPress or comparable CMS.
- Familiar with: Adobe Target or comparable personalization and testing platform, Adobe Analytics, Adobe Journey Optimizer, Jira/Confluence, app CMS platforms, conversion optimization tools, and basic HTML/CSS.
- Self-motivated, proactive, and passionate about sports and marketing.
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
