Position SummaryRole and ResponsibilitiesThis role is not eligible for immigration sponsorship
- Manages the go-to-market planning and integrated marketing supporting our enterprise Display business across key strategic verticals, products and solutions with a full campaign plan, execution and reporting functions.
- Manages execution of marketing programs to support vertical, product and solution goals
- Partners with our direct sales team, vertical leads and product leads to:
- Identify priority markets and customer segments
- Understand the addressable market opportunity with market share potential for the products and solutions
- Develop marketing and sales strategies and campaigns with metrics and reporting coupled with enablement plans to drive Samsung revenue and market share growth.
- Manages campaigns, events/tradeshows, programs and materials for specific customer market channels
- Collaborates with Channel marketing and sales to ensure consistency in brand execution and alignment to calendar
- Provides advertising, promotional materials, and product information working with agencies and internal creative teams
- Present marketing analysis to marketing leaders and assist in developing the marketing strategy
- Manages the budget from approval to performance tracking with the appropriate ROI metrics.
- Other duties as assigned.
Skills and Qualifications- A minimum of 6 years of experience in go-to-market planning and integrated marketing.
- Demonstrated ability to interact at all levels of the organization, including reporting and presenting to executives and global teams
- The ability to negotiate with and convince others, including customer leadership, directors and managers with to accept/approve plans, and project recommendations.
- The ability to plan, organize and prioritize multiple strategic programs and simultaneous performance objectives, and cascade to team members
- Ability to work with cross-functional teams to achieve customer contracted objectives and specific team goals within established timelines and requirements.
- Strong collaborator who thrives in a fast-paced, entrepreneurial environment.
- Results-oriented; capable of significantly increasing business unit performance, as well as formulating and implementing strategic business decisions.
- The ability to listen to the customer and articulate the customer's needs internally.
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
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