Manager, Integrated Marketing, Consumer - DashPass Benefits

DoorDash

$142K — $210K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or higher; MBA preferred.
  • 6+ years of experience in consumer marketing or related fields.
  • Experience leading cross-functional initiatives from strategy to execution.
  • Strong business acumen with the capacity to balance consumer needs and business objectives.
  • Proven track record using insights and data to influence decisions.

Responsibilities

  • Own the marketing strategy for DashPass Benefits and New Use Cases.
  • Lead the development and validation of new member value propositions.
  • Drive integrated go-to-market strategies from concept to optimization.
  • Serve as marketing lead across cross-functional initiatives to deliver outcomes.
  • Translate insights and trends into recommendations for product strategy.

Benefits

  • Comprehensive benefits package including medical, dental, and vision.
  • 401(k) plan with employer matching.
  • 16 weeks of paid parental leave.
  • Flexible paid time off and paid sick leave.
  • Mental health program and family-forming assistance.
Full Job Description
About the Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention & Member Experience Marketing Lead and own the marketing strategy for both existing DashPass benefits and emerging member value propositions. This role will lead the go-to-market strategy and member positioning for a portfolio of new benefit concepts designed to deepen engagement, strengthen retention, and expand the role DashPass plays in members' everyday lives. You will partner closely with Product and Strategy & Operations teams to identify unmet consumer needs, develop compelling value propositions, and bring innovative new experiences to market. This role combines strategic thinking, consumer insight, experimentation, and execution excellence to help define the next generation of DashPass member value. This is a unique opportunity to influence one of DoorDash's most important growth businesses while helping unlock the path toward the company's long-term membership ambitions.
You're excited about this opportunity because you will...
  • Own the marketing strategy for DashPass Benefits and New Use Cases, shaping how members discover, adopt, and realize value from their membership.
  • Lead the development, positioning, and validation of new member value propositions that extend DashPass beyond delivery savings into convenience, access, and everyday problem-solving.
  • Drive integrated go-to-market strategies for new benefits, experiences, and service offerings, from concept through launch and optimization.
  • Serve as the marketing lead across a portfolio of cross-functional initiatives, aligning partners across Product, Strategy & Operations, Analytics, Finance, Engineering, and Marketing to deliver business outcomes.
  • Translate consumer insights, experimentation results, and market trends into recommendations that influence product strategy, investment decisions, and future roadmap priorities.
  • Drive adoption, engagement, retention, and long-term member value while helping shape the future growth of the DashPass membership business.
We're excited about you because you have...
  • Bachelor's degree or higher; MBA preferred.
  • 6+ years of experience in consumer marketing, integrated marketing, growth marketing, product marketing, membership, subscription, or marketplace businesses.
  • Experience leading complex, cross-functional initiatives from strategy through execution, ideally within technology, consumer subscription, marketplace, retail, or e-commerce businesses.
  • Strong business acumen and the ability to operate as both a marketer and a general manager, balancing consumer needs, business objectives, and operational realities.
  • Experience developing positioning, go-to-market strategies, and growth plans for products, benefits, services, or customer experiences.
  • A track record of using consumer insights, experimentation, and data to drive business decisions and influence senior stakeholders.
  • Exceptional communication and storytelling skills with experience presenting recommendations and business cases to leadership audiences.
  • Comfort operating in ambiguous environments and building new programs from the ground up.
  • Experience evaluating new opportunities through customer demand, operational feasibility, and business viability lenses.
  • A highly collaborative leadership style and proven success influencing diverse cross-functional teams without direct authority.
  • A passion for solving customer problems and building innovative experiences that create long-term loyalty.

We expect this position to be filled by 8/16/26.

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:
  • For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
  • For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).


The national base pay range for this position within the United States, including Illinois and Colorado.

$142,800-$210,000 USD

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