Job Description
Postion Summary:
The CAA Brand Consulting Insights & Analytics Manager will play an important role in some of our most high-profile client work and new-business initiatives. This position will help to lead the development and 'sell-in' of Sports, Entertainment, and Impact strategies - partnering with Insights & Analytics Directors and VPs as well as Account leads to advise C-suite clients and their teams on how to leverage data-driven insights across each media channel and consumer touchpoint. In this role, the candidate will interface day-to-day with our Account team and functional leaders (Creative, Strategy, Business Development, Experiential, etc.), inter-agency leaders, as well as directly with senior clients.
Essential Functions:
• Support the design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives across portfolio of clients
• Utilize third-party, internal, and client-owned research tools, including AI-based tools, to aggregate and analyze marketing data
• Use data visualization skills and tools and sharp judgement to analyze and package reports for key internal and external stakeholders
• Leverage data to develop new insights with the goal of improving planning and strategy execution
• Interact directly with internal teams and clients to manage expectations and meet deadlines
• Partner closely with our Strategy and Account teams to build and apply insight and data-driven personas, segmentation models, customer journeys and measurement frameworks
• Interpret category and consumer trends to inform sponsorship marketing, partnership, campaign and communication strategies
• Act as a bridge between internal teams - Account, New Business, Data, Strategy, Creative - facilitating optimal team outputs while balancing efficiency and effectiveness
• Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities
• Manage junior staff members
• Cultivate relationships across CAA to find and promote new opportunities for clients
Requirements:
• Bachelor's Degree in Statistics, Business or similar discipline
• 4-6+ years of experience in a data-driven insights and strategic role
• Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies
• Strong Excel and PowerPoint skills
• Highly developed communication skills, both verbal and written, to communicate effectively and persuasively, including ability to present and adapt to different stakeholders
• Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it
• Understanding of marketing, brand, and social metrics
• Experience managing, developing, and mentoring junior team members
• Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it
• Strong analytical skills, ability to think critically and work collaboratively on fast moving projects
• Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented
• Experience communicating and providing consultation and advice to clients
• Knowledge, passion and curiosity on all things culture, sports, and entertainment
Preferred Skills:
• Experience developing Sports, Entertainment & Impact related sponsorship strategies
• Experience developing questionnaires and designing and fielding primary research
• Experience valuing partnership opportunities and assets
• Experience designing and implementing sponsorship measurement campaigns
• Experience with YouGov, GWI, Meltwater, or other syndicated research platforms
• Experience with AI-based tools and platforms
Location
This role will be located in our New York office. The Brand Consulting department offers a flexible work schedule and requires a minimum of three days per week on-site.
Compensation
The annual base salary for this position is in the range of $93,000 - $115,000. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.
