This Role is Tailor-Made for You Because:You are passionate about building a scalable creator engine that turns content into measurable business results - driving traffic, conversion, and product sell-through. You bring a strong analytical mindset with a bias toward testing and optimization, and a deep understanding of platform dynamics across TikTok, Instagram, and emerging creator channels. You're also resourceful and collaborative, with a proven ability to scale content and creator programs in a fast-moving, always-on environment. A sense of humor is a plus!
A Day in the Life:The typical day is... atypical. You might be building and scaling a creator ecosystem of micro-creators, brand fans, and store associates; launching always-on creator programs across TikTok, ShopMy, and other channels; identifying, amplifying, and scaling organic and viral content; developing repeatable, high-performing content formats focused on product storytelling; partnering with CRM, paid media, and e-commerce teams to optimize performance; or implementing test-and-learn frameworks to continuously improve output. You'll operate in a high-volume model with rapid iteration, focused on authentic, product-led content at scale, and using data and performance insights to guide decision-making. The consistent thread is that you'll be working with an amazing team who share your passion for excellence.
To Land This Role:Why You'll Want to Join Our Team:Our Social Media team is a dynamic group of strategists and trend-spotters who bring the Tory Burch brand to life across platforms in real time. We create meaningful connections with our global community through authentic, engaging, and culturally relevant content. From launching campaigns and amplifying brand moments to partnering with influencers and engaging directly with our audience, we shape the voice of Tory Burch in the digital world. Working closely with Marketing, Creative Services, PR, and Client Services, we ensure our social channels reflect the heart of the brand while driving business impact. If you're passionate about culture, creativity, and community, we'd love to meet you.
How We Work Together- Adaptable - We change before we have to
- Entrepreneurial - We own it
- Collaborative - There's no "I" in Tory
- Client & Brand Focused - We put ourselves in Tory's shoes
- Live the Values - We show up for each other
- Functional Expertise - We're constantly learning and growing
#TeamTory ValuesWe show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
Compensation RangeThe compensation range for this position is 100,000.00 USD - 110,000.00 USD. Our offer will be based on your relevant experience and work location.
Benefits InformationWe offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all eligible Tory Burch team members.
