NRG Energy

Manager, GTM Retention Strategy

NRG Energy • $110K — $130K *
Houston, TX 77084In-Person
Consumer Technology
5 - 7 years of experience
Yesterday
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Communications, or related field
  • 5-7 years in strategic marketing or go-to-market strategy
  • Experience in the energy or subscription-based consumer services sector
  • Demonstrated ability in customer lifecycle management and business strategy
  • Experience developing GTM strategies for consumer-facing products preferred

Responsibilities

  • Develop GTM retention strategies based on customer insights and performance trends
  • Define customer segmentation and targeting for retention campaigns
  • Build frameworks connecting customer benefits to measurable outcomes
  • Lead cross-functional planning for retention initiatives across all channels
  • Create customer journeys and messaging strategies for retention programs
  • Own and prioritize the retention campaign calendar
  • Use data analytics to evaluate and optimize campaign effectiveness

Benefits

  • Open office environment with hybrid work schedule
  • Minimal domestic travel required
  • Opportunity to influence cross-functional teams and strategies
  • Access to professional development resources
  • Engagement in measurable and impactful business initiatives
Full Job Description
NRG Consumer is seeking a Go-To-Market (GTM) Retention Strategy Manager to lead customer retention, engagement and loyalty strategies that strengthen customer relationships and increase customer lifetime value. This role develops and executes customer-focused GTM strategies, translating customer insights, value drivers, customer member benefits and customer programs into actionable plans with measurable business impact. The Manager is responsible for shaping retention communications strategies, driving customer engagement initiatives, and overseeing integrated planning across the retention communications calendar.

The Manager leads cross-functional strategy development and execution, partnering with Marketing, Customer Experience, Digital, Business Operations, Legal/Regulatory, Analytics, Finance and IT to deliver customer programs that improve retention outcomes.

Essential Duties/Responsibilities:

Customer Strategy & Retention
  • Develop and lead GTM retention strategies informed by customer insights, loyalty drivers, performance trends, and business and brand objectives.
  • Define customer segmentation, targeting, value propositions and channel strategies for retention campaigns and customer programs.
  • Build strategic frameworks that connect customer member benefits and customer programs to measurable retention and engagement outcomes.
  • Partner with Marketing and Operations teams to integrate customer member benefits and customer programs into customer-facing campaigns tied to measurable retention outcomes.


Go-to-Market Planning & Execution
  • Lead cross-functional GTM planning and execution for retention initiatives across owned channels, including email, OAM, app, web and agent-supported experiences.
  • Develop customer journeys, messaging strategies, business requirements and activation plans for retention programs.
  • Create strategic briefs, business context, success measures and channel-specific guidance to align execution teams.
  • Partner with Customer Marketing, Digital, Marketing Performance, Operations and Analytics to launch GTM strategies with precision, accountability and measurable impact.
  • Own the retention campaign calendar, prioritize initiatives and coordinate cross-functional launch readiness.


Insights, Reporting & Optimization
  • Use customer data, behavioral insights and performance analytics to evaluate initiative effectiveness.
  • Lead performance readouts for assigned customer programs and translate results into clear optimization recommendations.
  • Recommend scaling, optimization or strategy pivots based on data-driven insights.
  • Prepare documents, presentations and performance reports that support leadership decision-making and monthly business reviews.


Working Conditions:

  • Open office environment; hybrid schedule 4 days in the office.
  • Minimal domestic travel


Minimum Requirements:

  • Bachelor's degree in Business, Marketing, Communications, or related field.
  • Minimum of 5-7 years of relevant professional experience in strategic marketing, go-to-market strategy, customer strategy, customer lifecycle management or business strategy.
  • Experience in energy, subscription-based, consumer services or related industries.


Preferred Qualifications:

  • Experience developing GTM strategies for consumer-facing products, services or programs.
  • Strong understanding of customer lifecycle behavior and retention levers.
  • Experience improving business performance through measurable goals, key metrics and continuous optimization.
  • Experience leading cross-functional initiatives, influencing stakeholders and managing programs from strategy through execution.
  • Experience in a subscription-based industry, such as electricity, cable or internet, preferred.
  • Master's degree preferred.


Additional Knowledge, Skills and Abilities:

  • Ability to keep the brand mission at the forefront of all business decisions and activities.
  • Excellent communication, storytelling, and presentation skills.
  • Data-driven decision maker with the ability to analyze complex problems, communicate insights and recommend effective business actions.
  • Strong interpersonal skills with the ability to collaborate across functions, influence stakeholders and work effectively at multiple levels.
  • Creative thinker with demonstrated ability to lead projects from concept through execution and guide partner teams toward shared outcomes.
  • Ability to balance business goals, customer needs, stakeholder feedback, trade-offs and competing priorities in a fast-paced environment.
  • Strong organizational, project management, and change management abilities.


Physical Requirements:

The physical demands described here are representative of those required to successfully perform the essential functions of this role:

  • Work is primarily sedentary (desk work at a computer)

About NRG Energy

NRG is at the forefront of changing how people think about and use energy. Whether as the largest solar power developer in the country or by giving customers the latest tools to better manage their energy use, NRG is a pioneer in developing smarter energy choices. Our diverse power generating facilities have a capacity of about 52,000 megawatts, capable of supporting almost 42 million homes. Our retail electricity providers — Reliant and Energy Plus — and thermal energy division serve nearly 3 million residential, business, commercial and industrial customers. A Fortune 250 company, NRG supports clean energy resources and technologies critical to our transition to a sustainable, low carbon society. We built the nation's first privately-funded electric vehicle charging infrastructure and continue to create new, clean energy solutions for our customers. In addition to our environmental efforts, we actively contribute to the local communities where NRG employees live and work. Since 2004, our Global Giving program has provided millions of dollars to organizations and charities that have a direct impact on the lives of the people in our communities, including food banks and those that foster self-sufficiency, improve housing and provide supplemental education to people in need. NRG has also organized special responses for victims of extreme catastrophe, such as the Haitian earthquake and the Japanese tsunami in 2010. Employee donations were tripled to maximize the contributions. NRG has won numerous awards for industry leadership and many of its nationwide econrg initiatives, which are targeted toward meeting the challenges of climate change, clean air and natural resources protection.

NRG Energy Careers

Join the vibrant team at NRG Energy, a leader in the power and energy sector, and contribute to a sustainable future while advancing your career. At NRG Energy, we are committed to innovation, leadership, and diversity, ensuring a dynamic workplace where growth and opportunity are at the forefront.

Work You’ll Do

At NRG Energy, you’ll engage in meaningful work that powers communities and fosters environmental stewardship. Our team of professionals is dedicated to leading the energy sector through cutting-edge innovation and sustainable practices. By joining us, you help shape the future of energy, leveraging your skills to make a significant impact.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, NRG Energy offers a range of job opportunities and internships that will harness your potential and polish your skills. Our positions span from technical roles in energy management to leadership tracks in corporate functions. Each role is crucial in driving our mission of a sustainable energy future.

Career Development and Benefits

NRG Energy is deeply invested in the professional growth of its employees. We offer robust career development programs, including leadership training, professional networking opportunities, and diversity training. Our benefits package is designed to support the well-being and financial security of our team members and their families, promoting a healthy work-life balance.

Culture of Innovation and Diversity

Our company culture celebrates diversity, encourages innovation, and fosters a collaborative environment. At NRG Energy, you’ll work alongside a diverse team of experts, each bringing unique perspectives that drive our success. We believe that inclusive teamwork and innovative thinking are the keys to our continued growth and leadership in the energy sector.

Join Our Team

Embark on a rewarding career path at NRG Energy by exploring our current hiring opportunities. Tailor your job search to match your career aspirations and skills. Prepare your resume, ace the interview, and join a team that’s committed to making a difference.

Stay Connected

Keep up to date with the latest from NRG Energy: - **Career Insights**: Gain industry-leading insights and read about the latest trends in the energy sector on our careers blog. - **Job Alert Emails**: Customize your subscription to receive job alerts and insider tips that align with your career preferences. At NRG Energy, your career is more than a job—it’s a journey of growth, learning, and leadership. Join us in powering the world’s energy future while building a promising career for yourself. Explore opportunities, embrace our culture, and be part of our mission to lead the energy transition.

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Discover the exciting and rewarding opportunities waiting for you at NRG Energy. Your future starts here!
Learn more about NRG Energy
Size
6,635 employees
Market Cap
$7.4 billion
Industry
Energy & Utilities
Net Income
$510 million
Founded
1989
5 Year Trend
+24.8%
Revenue
$9 billion
NASDAQ
NRG
* Ladders Estimates

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