NBCUniversal Media, LLC

Manager, Growth Marketing Experimentation

NBCUniversal Media, LLC • $100K — $160K *
New York, NY 10025In-Person
Media
Less than 5 years of experience
More than 3 months ago
Job Overview by Ladders

Qualifications

  • 4+ years in marketing/media experimentation with design/QA ownership
  • Ability to apply causal inference methods including RCT and geo analysis
  • Familiarity with power analysis and test limitations
  • Experience with digital platforms like Google, Meta, and CTV environments
  • Strong skills in SQL and Excel for data handling
  • Knowledge of data science techniques and infrastructure
  • Excellent communicator with strong project management skills

Responsibilities

  • Co-manage the experimentation roadmap with the Sr. Manager
  • Lead relationships with external measurement vendors
  • Ensure accurate data inputs and proper documentation of results
  • Partner with analytics teams to produce insightful readouts
  • Drive calibration efforts with Marketing Mix Modeling
  • Monitor analysis quality and run validations as needed
  • Mentor junior analysts and enhance team skills

Benefits

  • Company-sponsored medical, dental, and vision insurance
  • 401(k) plan
  • Paid leave policies
  • Tuition reimbursement opportunities
  • Variety of employee discounts and perks
Full Job Description
Job Description

The Manager, Experimentation leads NBCU's incrementality testing program for Performance and Device media in partnership with the Sr. Manager of Media Experimentation. The ideal candidate is the methods & QA owner: you will shape the learning agenda, enforce power standards, ensure study designs are decision-grade, and translate vendor results into clear budget guidance-reconciled with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) so leaders can act with confidence and speed. This person will be a key cross-functional leader with the Performance and Device Media teams, helping to inform crucial company decisions on marketing investment and allocation.

Key responsibilities could include, but are not limited to:
  • Co-own the experimentation roadmap with the Sr. Manager of Media Experimentation; define learning agenda, decision questions, hypotheses, success metrics, guardrails, and power thresholds; review/approve vendor designs and reject under-powered or invalid proposals.
  • Lead day-to-day relationship with external measurement vendor- partner with Sr. Manager to prioritize the study backlog, deliver accurate data, align on methods, track SLAs and change logs, escalate blockers
  • Collaborate with Sr. Manager of Media Experimentation on ensuring clear schedules, accurate data inputs, agency and/or vendor alignment, and structured documentation of results
  • Partner with the vendor and a Media Analytics analyst to produce clear, defensible readouts that inform decisions (lift, uncertainty, risks); write concise decision memos and hand off to Optimization and & Insights team for execution and pacing/optimization.
  • Drive calibration with MMM/MTA; propose tiebreakers and thresholds for decisioning; contribute to cross-channel measurement efforts by triangulating learnings.
  • Ensure high quality of analysis with speed; Monitor design defects/leakage; run targeted validations (SQL/R/Python spot checks) as needed; improve run-rate without sacrificing validity.
  • Mentor a Media Analytics analyst; uplevel partner teams (brief quality, power, common pitfalls); collaborate with data science and other analytics & media teams; contribute to a standardized measurement approach across the NBCU Media Group.


Qualifications
  • 4+ years in marketing/media experimentation with direct design/QA ownership and experience partnering with an incrementality testing measurement vendor (e.g., Haus, Measured, or similar).
  • Proven command of causal inference in media-appropriate use of RCT, geo, diff-in-diff, and platform holdouts-and the ability to evaluate vendor assumptions/methods.
  • Familiarity with power analysis, and failure modes (leakage, seasonality, parallel trends); history of stopping or redesigning under-powered tests.
  • Platform experience: Google/Meta/TikTok incrementality and at least one CTV/Device environment (e.g., Roku, Samsung, Vizio).
  • Experience reconciling vendor experiment reads with MMM/MTA and informing planning/pacing decisions without surprises.
  • Fluent in SQL and Excel
  • Knowledge of big data infrastructure and data science techniques.
  • Effective communicator and collaborator with strong project management; ability to work in a highly matrixed environment and influence media buyers/channel leads.

Desired Characteristics:
  • Strong interpersonal skills with the ability to collaborate, motivate, and influence.
  • Ability to thrive in a fast-paced environment and meet tight deadlines.
  • Proficient in using R or Python for data analysis
  • Strong interest in the media industry, specifically in television and streaming.
  • Strong sense of accountability, curiosity, and an innovative mindset, with the ability to thrive in a fast-paced, evolving environment.

Additional Requirements:
  • Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $100,000 - $160,000 (bonus & long-term incentive eligible).

About NBCUniversal Media, LLC

NBCUniversal Media, LLC is a media and entertainment company that operates a variety of businesses, including television networks, film studios, and theme parks. The company was founded in 2004 and is headquartered in New York, New York. NBCUniversal's television networks include NBC, Telemundo, and USA Network, among others. The company's film studios produce and distribute movies under the Universal Pictures brand. NBCUniversal also operates theme parks in the United States and Japan. The company is committed to producing high-quality content and delivering it to audiences around the world.
Learn more about NBCUniversal Media, LLC
Size
35,000 employees
Industry
Media
Founded
1994
* Ladders Estimates

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