Aprio

Manager, Growth Editorial Strategy

Aprio$113K — $170K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in communications, marketing, editorial, and/or demand generation, ideally in B2B, professional services, or financial services.
  • Excellent writing and editing skills, with a knack for creating engaging content.
  • Comfortable with AI tools, particularly generative AI, and eager to innovate using them.
  • Hands-on experience managing campaigns across email, social, web, and SEO.
  • Understanding of AI answer engines and their implementation.
  • Strong organizational skills to manage multiple projects effectively.
  • Collaborative with the ability to gain credibility with subject-matter specialists.

Responsibilities

  • Manage the content calendar and ensure a steady flow of diverse and high-quality content.
  • Write, edit, and enhance content to maintain a consistent voice aligned with Aprio's brand.
  • Execute demand and lead-generation campaigns tailored to key moments and buyer intent.
  • Create integrated marketing campaigns across various channels to amplify ideas.
  • Develop and direct AI agents for content creation and distribution, maintaining human oversight.
  • Ensure all content is accurate and complies with technical standards by working closely with specialists.
  • Utilize analytics to track content performance and generate actionable insights for improvement.

Benefits

  • Medical, Dental, and Vision Insurance starting on the first day of employment.
  • Flexible Spending Account and Dependent Care Account options.
  • 401(k) plan with profit-sharing benefits.
  • Generous holiday schedule with discretionary time off.
  • Parental leave for both primary and secondary caregivers.
  • Tuition Assistance Program with CPA support and incentives for completion.
  • Discretionary incentive compensation based on performance at firm, group, and individual levels.
  • Wellness program rated highly by participants.
  • Flexible work arrangements including remote and hybrid options.
Full Job Description


Position Responsibilities:

What you'll own
  • Editorial Engine
  • Manage the content calendar and production pipeline, keeping a steady flow of high-quality, on-brand perspectives across formats; articles, guides, e-books, one-pagers, web, and social.
  • Write, draft, edit, and elevate work so every piece sounds unmistakably like Aprio.

Bring campaigns to life
  • Execute demand and lead-generation campaigns across industries and service lines, mapped to buyer intent and timely moments such as tax season, new legislation, and year-end planning.
  • Create full campaigns - amplify ideas across multiple channels

Work hands-on with AI
  • Develop and direct AI agents for research, drafting, repurposing, and distribution - with human-led judgment, editing, and brand building.
  • Help sharpen prompts, templates, and ways of working that help the team move faster without losing quality.

On-brand and accurate
  • Uphold Aprio's voice across everything you touch, and partner with our specialists and the National Tax Office to get the details right.
  • Keep a human in the loop on technical tax and audit content, with care for accuracy and compliance.

Measure what matters
  • Utilize analytics to assess and determine editorial production across website performance, search optimization, client engagement, pipeline contribution, and AI-search visibility.
  • Build and own reporting systems that translate content performance into measurable business results and strategic insights.


Qualifications:

  • 5+ years in communications, marketing, editorial, and/or demand generation, ideally in B2B, professional services, or financial services.
  • Excellent writing and editing, and a good eye for what makes content genuinely worth reading.
  • Comfort with AI tools and real eagerness to build with them - experience with generative AI.
  • Hands-on campaign experience across email, social, web, and SEO.
  • A working understanding of how AI answer engines (GEO/AEO).
  • Strong organizational skills.
  • A collaborative style and the credibility to work with subject-matter specialists.


Preferred Qualifications:

  • Background in accounting, tax, or another regulated professional-services environment.
  • Experience in developing AI agents, infusing process automation to enhance editorial programs
  • Familiarity with marketing automation and CRM (e.g. HubSpot or Salesforce).
  • Comfort with multimedia or design tools, or experience directing creative.
  • Experience with industry or vertical marketing.


$113,800 - $170,500 a year

Perks/Benefits we offer for full-time team members:

- Medical, Dental, and Vision Insurance on the first day of employment

- Flexible Spending Account and Dependent Care Account

- 401k with Profit Sharing

- 9+ holidays and discretionary time off structure

- Parental Leave - coverage for both primary and secondary caregivers

- Tuition Assistance Program and CPA support program with cash incentive upon completion

- Discretionary incentive compensation based on firm, group and individual performance

- Incentive compensation related to origination of new client sales

- Top rated wellness program

- Flexible working environment including remote and hybrid options

What's in it for you:

- Working with an industry leader: Be part of a high-growth firm that is passionate for what's next.

- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.

- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.

- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.

- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.

- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.

About Aprio

Aprio is an accounting firm that provides a wide range of services to clients in various industries. The firm has a global presence with offices in the United States, Europe, and Asia. Aprio is committed to providing high-quality services to its clients and has been recognized for its expertise in areas such as tax planning, audit and assurance, and business consulting. The firm is also committed to diversity and inclusion and has been recognized for its efforts in this area. Aprio is dedicated to giving back to the community and has been recognized for its contributions to various charitable organizations.
Learn more about Aprio
Size
500 employees
Industry

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