Sephora USA

Manager, External Communications

Sephora USA$114K — $128K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of public relations experience, either in-house or agency
  • Exceptional written and verbal communication skills with expertise in press relations
  • Proven presentation skills for effective communication with all levels of management
  • Strong critical thinking abilities with collaboration skills across different teams
  • Excellent organization and time management skills to handle multiple projects
  • Proficient in Microsoft Office Suite and social media platforms
  • Deep understanding of retail cosmetics and a passion for the beauty industry

Responsibilities

  • Support the Director of External Communications in strategies and planning
  • Develop and execute media strategies aligned with retailer objectives
  • Manage speaker engagements for brand representatives including executives
  • Lead the creation of proprietary storytelling tools and schedules
  • Oversee and direct external communications agencies on press outreach
  • Coordinate with internal partners on upcoming programs and communications
  • Assist in handling issues management by collaborating with cross-functional teams

Benefits

  • Health coverage options including medical, dental, and vision
  • 401k plan with 4% matching and student debt retirement benefits
  • Flexible PTO along with protected leave options
  • Career development opportunities and tuition reimbursement
  • Employee discounts on merchandise and free products
  • Mental health and financial coaching resources available 24/7
Full Job Description
Job ID: 291647
Location Name: NY-FSC NY Off (0281)
Address: 19 East 57th Street, New York, NY 10022, United States (US)
Job Type:
Position Type: Regular
Job Function: Marketing
Work Location: Hybrid - NYC

Your Role at Sephora: Ready for a career glow up? As the External Communications Marketing Manager, you'll be supporting the development and execution of communications strategies for corporate and retailer initiatives. The work you do will impact beauty, as you drive business and consumer awareness, and elevate brand reputation and sales. You'll be part of a team that's united in beauty, supported by those who are equally passionate about keeping Sephora competitive and beloved by all.

What You'll Do:
  • Support the Director, External Communications in strategy, planning and execution of Comms tactics supporting a variety of retailer programming objectives to maximize earned media coverage and grow retailer sentiment.
  • Support the team to develop media strategies and a supporting calendar, execute accordingly, laddering into the larger goal of growing awareness and retailer sentiment.
  • Plan and manage the speaking and interview engagements for brand spokespeople including but not limited to executive leadership, merchandising, marketing ambassadors, and more.
  • Lead our proprietary storytelling tools and calendarized moments including our newsroom, white papers (LinkedIn Voices, etc.) leadership profiles and development of new Sephora led-stage programming.
  • In partnership with the Director, help lead day-to-day management of the US external communications agencies, providing direction and overseeing execution of press outreach and activities for company and brand initiatives.
  • Liaise with relevant cross functional partners to evaluate, plan and coordinate upcoming program focuses, outputs and relevant updates.
  • Support the Director with issues management including response planning and as issues arise by acting as a participating partner of the Reputation Comms Lead team including our agency and cross functional partners.
  • Operate as the lead contact for Internal comms, including briefing and aligning announcement programming, business and best practices share outs, and sharing Sephora news for a variety of internal audiences.
  • Help coordinate and execute relevant cross functional, monthly, and quarterly reporting.
  • Maintain composure, problem solve, and partner with both internal and external groups to ensure the retailer and brand is represented according to our values in all situations.
  • Assist in managing the Public Relations budget, calendar, and marketing task list with ease.

What You'll Bring:
  • 5+ years experience in public relation, in-house or agency
  • Excellent communication skills (written, oral, and interpersonal), with a keen understanding of press relations and how to balance messaging and company priorities as a spokesperson
  • Strong presentation capabilities, can communicate upward and laterally, informing partners well and with ease
  • Strong critical thinking capabilities and ability to partner with other groups
  • Effective organizational and time management skills, can juggle many projects at once
  • Independent thinker, values the capabilities and work quality of a team, has a strong understanding of internal and external clients and needs/priorities
  • Self-starter, action-oriented, resourceful, can take a project or program from start to completion
  • Charisma, thinks on the fly, can balance personality and professional perspective with business objectives and priorities
  • Thrives in an environment with a large amount of public exposure and a diverse range of personalities and opinions
  • Understanding of retail cosmetics and passion for beauty and client experience
  • Elevated computer and social media skills.
  • Proficient in Microsoft Office suite (Excel, PowerPoint, Word)
  • Flexibility and ability to take and incorporate feedback from a variety of stakeholders

What You'll Get:

The annual base salary range for this position is $114.750,00 - $128.250,00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. This job will be posted for a minimum of five days.
  • Caring Community. You'll collaborate with teammates who are equally passionate about innovating and driving the industry forward - together, united in beauty.
  • Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.
  • Meaningful Work. As you make an impact on beauty, you'll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.


Rewards as Unique as You:

Some benefits have eligibility requirements and may depend on job classification and length of employment.
  • Health. Choose a healthcare plan to fit you and your family's needs with medical, dental, and vision coverage. Sephora also fully covers our employees' disability and life insurance.
  • Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
  • Balance. You'll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
  • Growth. Career growth is built into every role, with access to training, development, and tuition reimbursement.
  • Perks. Think you've tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or "gratis," and flash sale discounts on LVMH brand products.
  • Support. Join a team that truly cares - with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.


About Sephora USA

Sephora is a French multinational retailer of personal care and beauty products. Founded in 1970, Sephora has become a leading beauty retailer with over 2,600 stores in 34 countries worldwide. Sephora USA, Inc. is a subsidiary of Sephora and operates over 500 stores in the United States. Sephora offers a wide range of beauty products including makeup, skincare, fragrance, haircare, and bath and body products. The company is known for its innovative retail concept which allows customers to try products before they buy them. Sephora is committed to providing its customers with a unique and personalized shopping experience.
Learn more about Sephora USA
Size
10,000 employees
Industry
Founded
1998

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