Fanatics

Manager, Events

Fanatics$98K — $123K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years' experience in event planning/production in entertainment or creative marketing agencies
  • Track record of executing activations at major entertainment events and conventions
  • Strong understanding of fandom culture and brand experience development
  • Experience managing creative agencies and production vendors within budget constraints
  • Effective project management and ability to handle complex timelines and stakeholders
  • Strong communication skills for presenting concepts to leadership
  • Willingness to travel for events and partner meetings

Responsibilities

  • Lead planning and execution of experiential activations across entertainment properties
  • Develop strategies to drive collector engagement through authentic brand connections
  • Manage relationships with entertainment property partners for optimal activation opportunities
  • Collaborate with agencies to create on-brand experiences
  • Oversee event budgets, including vendor negotiations and reconciliations
  • Coordinate with product, content, and commerce teams for alignment on activations
  • Manage on-site operations, staff, and troubleshooting during events
  • Develop post-event insights and performance metrics for future improvements

Benefits

  • Opportunity to work with a dynamic marketing team
  • Engagement with popular culture and entertainment fandoms
  • Professional development through execution of high-profile activations
  • Access to insights from major entertainment events and conventions
  • Collaborative environment with cross-functional teams
Full Job Description
Job Description

Fanatics Collectibles is looking for an experienced Manager, Experiences (Entertainment) for our growing Marketing team. In this role, you will be responsible for developing and executing experiential activations across our Entertainment and Brand Activation portfolio, managing relationships with entertainment property partners and converting entertainment fans into passionate collectors.

This role requires deep understanding of entertainment fandom, pop culture trends, and the intersection of collectibles with entertainment properties. You will work closely with the experiential team and cross functional partners to plan and execute brand activations that engage collectors across multiple entertainment franchises.

What you will be doing...
  • Leading end-to-end planning and execution of experiential activations across entertainment properties and pop culture tentpoles
  • Developing activation strategies that authentically connect Fanatics Collectibles with entertainment fandoms and drive collector engagement
  • Managing relationships with entertainment property partners to secure optimal brand positioning and activation opportunities
  • Collaborating with creative and production agencies to develop compelling, on-brand experiences
  • Overseeing event budgets including forecasting, vendor negotiation, and budget reconciliation
  • Coordinating cross-functionally with product, content, and commerce teams to align activations with product launches and marketing campaigns
  • Managing activation timelines, production schedules, and vendor deliverables to ensure flawless execution
  • Lead on-site operations during activations, managing staff, troubleshooting issues, and ensuring brand standards are maintained
  • Develop post-event recaps with insights, performance metrics, and recommendations for future activations
  • Stay current on entertainment industry trends, pop culture moments, and emerging properties relevant to collectibles audience
  • Support Director, Experiences with strategic planning, capacity management, and cross-portfolio initiatives

What you will bring...
  • 5-7 years' experience in event planning/production at entertainment properties, leading consumer brand, or successful creative marketing agency
  • Demonstrated experience executing activations at major entertainment events and fan conventions
  • Strong understanding of entertainment fandom culture and ability to create authentic, engaging brand experiences
  • Proven track record managing external creative agencies and production vendors; ability to drive quality output while managing budgets
  • Effective budget management across multiple concurrent activations
  • Excellent project management skills with ability to manage complex timelines, multiple stakeholders, and shifting priorities
  • Experience with on-site event operations including staff management, vendor coordination, and issue resolution
  • Strong cross-functional collaboration skills; comfortable working with product, content, commerce, and creative teams
  • Exceptional communication skills with ability to present concepts and updates to leadership
  • Solution-focused attitude with ability to think creatively under pressure and adapt to changing circumstances
  • Passionate about entertainment, pop culture, and the intersection of fandom with collectibles
  • Willingness to travel for events, site visits, and partner meetings


In Los Angeles, the salary range for this position is $98,900 - $123,050, which represents base pay only and does not include short-term or long-term incentive compensation. In NYC, the salary range for this position is $107,500 - $133,750. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

About Fanatics

Fanatics is a leading retailer of licensed sports merchandise. The company was founded in 1995 and has grown to become the largest online retailer of officially licensed sports merchandise in the world. Fanatics offers a wide range of products, including jerseys, hats, and other apparel, as well as collectibles and memorabilia. The company has partnerships with all major sports leagues and teams, as well as with individual athletes. Fanatics is committed to providing a seamless shopping experience for its customers and has invested heavily in technology and logistics to ensure fast and reliable delivery.
Learn more about Fanatics
Size
5,000 employees
Industry
Founded
1995

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