Manager, Event & Field Marketing

Consensus

• $90K — $100K *
US-AnywhereRemote in United States
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in B2B SaaS event, field, or integrated marketing with ownership of measurable results
  • Experience managing both virtual and large-format in-person events end to end
  • Demonstrated ability to connect event activities to pipeline outcomes
  • Proven budget management skills including vendor negotiations
  • Exceptional project management capabilities with ability to handle multiple events simultaneously
  • Strong writing skills for promotional materials and communications
  • Confidence in engaging with executives, vendors, and attendees

Responsibilities

  • Own the virtual event program including strategy, execution, and analysis
  • Rebuild the webinar program with a focus on content strategy and engagement
  • Define and report on success metrics for all events
  • Manage the regional field event strategy and all associated logistics
  • Oversee external sponsored events, evaluating and negotiating opportunities
  • Drive demand generation across all event stages to ensure pipeline plans
  • Communicate plans and results effectively to leadership and stakeholders

Benefits

  • Generous employer contribution towards health insurance, including dental and vision
  • 401(k) plan with company-matching contributions
  • Paid parental leave to support family priorities
  • Unlimited PTO and 12 company holidays including a birthday day off
  • Flexible remote work environment with a top-tier WFH setup
  • Professional development program to enhance skills and career growth
  • Two paid volunteer days annually for community service engagement
Full Job Description
About the Role:

We're looking for a Manager, Event & Field Marketing to own our global event program end to end. This is a senior individual contributor role, you won't manage people, but you will own outcomes: the strategy, the calendar, the budget, and the pipeline our events are accountable for.

You'll take full ownership of our virtual event program: the virtual DEMOFEST, the largest virtual event in Presales, plus RevAMP and our webinar program, which you'll have a mandate to rebuild rather than maintain. You'll also own our regional and external field event strategy across the U.S. and Europe, from first-party dinners and roadshows to the sponsored conferences we invest in. And you'll partner closely with the Sr. Manager, Field Marketing on our in-person DEMOFEST experiences.

This is a role for someone who has already run an event program and is ready to own one outright - the number it carries, the budget behind it, and the decisions about what we stop doing.

What You'll Do:

Own the virtual event program

  • Own the virtual DEMOFEST and RevAMP end to end - strategy, theme, speaker recruitment, promotion, production, and post-event analysis - and grow registration, attendance, and engagement year over year.
  • Rebuild our webinar program from the ground up: set the content strategy, build the calendar, own execution, and hold the program to pipeline and engagement targets rather than volume.
  • Define what success looks like for each program before it launches, then report results against it to marketing leadership and the broader GTM team.


Own regional and external field events

  • Build and run the regional field event strategy across the U.S. and Europe - first-party dinners, roadshows, and customer gatherings.
  • Own the external and sponsored event portfolio: evaluate opportunities, negotiate packages, set the bar for what we say yes to, and cut what isn't returning.
  • Drive pre-event, on-site, and post-event demand motions with Demand Generation and Sales Development so every event has a pipeline plan behind it, not just a presence.
  • Support the in-person DEMOFEST experiences, partnering with the Sr. Manager, Field Marketing on planning and on-site execution.


Run the program like an owner

  • Own the event marketing budget: forecast it, spend it deliberately, and defend the allocation with results.
  • Manage vendors, agencies, and contractors - set the scope, hold them to it, and keep quality high as the program scales.
  • Use data to make calls. Build the reporting that shows what each event returned, and use it to reallocate budget and effort for the next cycle.
  • Communicate plans, progress, and outcomes clearly to senior leadership and cross-functional stakeholders.


What We're Looking For:

  • 4+ years in event, field, or integrated marketing in a B2B SaaS environment, with clear ownership of a program's results - not just its execution.
  • Proven experience running both virtual and in-person events, including at least one large-format or flagship program you owned end to end.
  • Comfortable owning a number. You can connect event activity to pipeline, explain what worked, and make the call to kill what didn't.
  • Budget ownership experience, including vendor negotiation and managing spend across a multi-event calendar.
  • Exceptional project management. You'll run several events in parallel, at different stages, with minimal oversight.
  • Strong writer. You can produce the promotional copy, session abstracts, and speaker communications yourself rather than routing everything elsewhere.
  • Confident with people - equally comfortable in front of executives, speakers, vendors, and a room full of attendees.
  • Fluency with the marketing stack (marketing automation, CRM, webinar and virtual event platforms). HubSpot experience is a plus.
  • Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience.
  • Ability to travel up to 30%.


Join Consensus and enjoy a robust benefits package designed with your well-being in mind:

  • Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
  • Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
  • Family First: We offer paid parental leave, so you can prioritize what matters most-your family.
  • Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
  • Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
  • Grow with Us: Participate in our professional development program to expand your skills and advance your career.
  • Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.


The pay range for this role is:

90,000 - 100,000 USD per year (Remote (United States))

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