Role OverviewThe Ecommerce Manager is responsible for the performance and day-to-day execution of the DTC ecommerce businesses for both Victorinox and Epicurean. This role supports the delivery of ecommerce strategy through effective execution, site experience optimization, and cross-functional coordination across multiple ecommerce platforms and international markets. The role spans distinct ecommerce ecosystems, including enterprise commerce platforms supporting Victorinox and Shopify supporting Epicurean.
Key ResponsibilitiesEcommerce Strategy and Ownership- Own performance and execution of ecommerce initiatives in alignment with broader team strategy
- Manage core ecommerce metrics including revenue, conversion rate, AOV, CAC, and retention
- Translate brand-level DTC priorities into actionable roadmaps aligned with broader business objectives
- Identify opportunities to improve customer experience, merchandising effectiveness, and operational workflows
Platform & Technology Management- Manage ecommerce execution for Victorinox across enterprise platforms, including SAP Hybris and or Salesforce Commerce Cloud, Sales Cloud, and Commerce Studio
- Oversee Epicurean's Shopify ecosystem, including store configuration, apps, and international structures
- Partner with IT and development teams on platform enhancements, integrations, releases, and technical governance
- Ensure alignment between ecommerce platforms, ERP, CRM, payments, fraud, and fulfillment systems
Ecommerce Operations, Order Management, and Fraud- Own ecommerce operational workflows, including order processing and customer-facing order journeys
- Partner with fraud prevention and order tracking tools, including Narvar, to ensure reliable order visibility and communication
- Collaborate closely with CX and operations teams on order exceptions, shipping updates, and customer support workflows
- Ensure ecommerce platforms accurately reflect inventory availability, fulfillment logic, and regional constraints
Planning, Forecasting, and Product Launch Support- Own ecommerce planning inputs for new product launches across Victorinox and Epicurean
- Own delivery against assigned ecommerce sales targets across both brands
- Partner with product, sales planning, and finance on demand forecasting, launch assumptions, and volume expectations
- Maintain accountability for forecast accuracy, variance analysis, and in-season performance tracking
- Provide ecommerce-specific product feedback related to assortment, pricing, bundling, and digital presentation
- Identify risks and opportunities related to launch timing, demand signals, and inventory availability
- Ensure ecommerce readiness for launches, including site content, merchandising, inventory visibility, and operational alignment
- Review post-launch performance and provide insights to inform future planning and product decisions
Internationalization & Multi-Market Execution- Lead ecommerce internationalization initiatives across both brands
- Oversee market-specific pricing, tax, duty, and compliance configurations
- Manage localization, translations, currency handling, and regional content requirements
- Coordinate with marketing, operations, and CX to support international launches and ongoing execution
Performance Marketing & Growth Channels- Own performance across shared growth channels for both brands, including:
- Paid search and shopping, email and CRM, Affiliate programs, and retargeting and remarketing
- Manage channel strategy, budget pacing, and performance optimization
- Ensure accurate attribution, product feeds, and channel-level data integrity
- Use performance insights to inform optimization and growth opportunities
Site Experience & Conversion Optimization- Lead CRO initiatives across both brands using testing frameworks, analytics, and behavioral insights
- Improve site performance with focus on mobile UX, accessibility, stability, and speed
- Partner with design, development, and agency teams on enhancements and defect resolution
- Ensure consistent and high-quality customer experience across brands and platforms
Merchandising & Online Presentation- Own ecommerce merchandising standards, navigation structure, and promotional planning
- Set direction for online visual merchandising across both brands
- Ensure site presentation supports conversion, brand standards, and seasonal priorities
- Partner with marketing and product teams on launches and assortments
SEO, Analytics, and Reporting- Own technical and content SEO health across all ecommerce storefronts
- Ensure proper hreflang implementation, metadata, and structured data
- Own GA4, GTM, and ecommerce analytics governance
- Build dashboards and reporting that provide visibility into performance, trends, and opportunities
- Translate insights into prioritized actions across marketing, site experience, and operations.
Qualifications- Bachelor's degree in business, Marketing, Ecommerce, or a related field
- 5-8 years of experience managing DTC ecommerce for consumer brands, including multi-brand or multi-storefront environments
- Proven ownership of ecommerce performance metrics
- Hands-on experience with enterprise ecommerce platforms and working knowledge of Shopify and its app ecosystem
- Strong understanding of ecommerce operations, including order management, fraud prevention, fulfillment, order tracking, and post-purchase experience tools (e.g., Narvar)
- Experience partnering cross-functionally with marketing, operations, IT, and customer experience
- Proficiency with ecommerce analytics and testing tools
- Experience overseeing performance marketing channels
- Exposure to international ecommerce, including localization, currencies, taxes, duties, and regulatory compliance
- Ability to balance strategic planning with hands-on execution, supported by strong analytical, written, and verbal communication skills
