We9re looking for a GTM Manager to own the end-to-end go-to-market process for new product launches and campaign delivery. This is a cross-functional role sitting at the heart of how SharkNinja brings new products and campaigns to market - connecting on-site merchandising, CRM, affiliates, paid media and social commerce into a single, coherent launch plan ensuring teams are aligned with each other and the wider business, briefed, and moving in the same direction at the right time. Key Responsibilities - Organize, drive, and continuously improve Campaign & New product development (NPD) delivery and process workflows across all DTC touchpoints, acting as the central point of contact for Global GTM - Co-own the global GTM calendar and strategy, consolidating multiple inputs from various stakeholders, maintaining a clear, shared view of direction and launch status across all workstreams for NPD and campaigns, from early-stage planning through post-launch review - Set expectations, coordinate and influence all local channel team members effectively to drive planned campaigns through to execution, ensuring the team is aligned with each other and the wider business - Ensure all content is acquired from marketing teams in a timely manner to allow effective preparation and QA of on-site activity and channel activation - Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy - Build and maintain effective relationships with internal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution. - Champion a test-and-learn culture, building a playbook of GTM best practice from each launch cycle A Bit About You - A strategic thinker who can simultaneously hold the big picture and obsess over the details. - Excellent written and verbal communication, able to tailor style to a diverse audience - Commercially minded and results-driven - relentlessly focused on ROI and never satisfied with 'good enough.' - Solutions-focused approach, a self-starter who takes ownership and drives the plan forward - Strong organizational skills and a bias for action - Ability to work independently, prioritizing multiple tasks without losing momentum - A natural collaborator who brings teams together and builds trust quickly, able to manage multiple stakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership - Inquisitive by nature - always asking 'why' and comfortable challenging the status quo to push for better ways of working - Able to keep a cool head under pressure when multiple launches are happening simultaneously and deadlines are non-negotiable Experience - 3+ years of experience in ecommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review - Proven track record of planning and executing NPD and multi-channel digital campaigns with strong commercial returns (ROI/ROAS). - Strong understanding of DTC ecommerce - how products are launched, merchandised, and promoted online - Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM, affiliates and TikTok Shop) - Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent - Proficient analytical skills, and experience with analytical tools such as GA4, PowerBI or equivalent - Proven ability to manage cross-functional projects with multiple stakeholders and competing deadlines - Background in consumer electronics, FMCG, or a product-led DTC brand (preferred) - Educated to degree level (preferred) - Experience working across multiple international markets (preferred) Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $133,600-$163,300 USD