IPG MediaBrands

Manager, Digital Partnerships

IPG MediaBrands$80K — $90K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in digital media planning and execution
  • Strong knowledge of various media channels and tools
  • Proven track record in integrated marketing communication strategies
  • Experience with campaign management/ad serving technologies like DoubleClick DART and Atlas DMT
  • Exceptional verbal and written communication skills

Responsibilities

  • Communicate marketplace insights and partnerships aligned with client goals
  • Manage client relations and present strategic media plans
  • Collaborate internally to share knowledge and mentor junior associates
  • Lead media planning and negotiations driven by data
  • Oversee development of media plans and manage budgets
  • Guide campaign implementation and reporting for clients
  • Ensure accurate tagging and optimization through Analytics and Ad Ops relationships
  • Negotiate best pricing and cultivate relationships with media partners

Benefits

  • Medical and dental coverage
  • 401(k) plans with employer match
  • Flexible spending accounts
  • Life insurance and disability coverage
  • Employee discounts and stock purchase programs
  • Paid family benefits
Full Job Description
Position Summary

The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable teamwork, resource/allocation, growth and development. The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division. The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.
Responsibilities

  • Communicate with clients on marketplace intelligence and partnership needs, ensuring alignment with client KPIs
  • Manage daily client contact and requests, develop relationships with media partners, and present plan recommendations
  • Liaise with internal teams, collaborate for knowledge sharing, and mentor/train associates
  • Lead strategic media planning, KPI development, and partner negotiations using data and analytics
  • Delegate and oversee plan development, manage budgets and client billing process
  • Provide guidance on campaign oversight, reports, and client presentations
  • Manage Analytics and Ad Ops relationship for proper tagging, reporting, and optimization
  • Secure best marketplace pricing, foster relationships with media partners, and master investment strategies


Required Skills & Experience

  • Experience across a variety of media channels
  • Fundamental understanding of media tools as well as syndicated tools
  • Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
  • Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, and/or Media Mind


Desired Skills & Experience

  • 4+ years of experience in digital media planning
  • Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
  • Ability to communicate concisely and clearly both orally and in writing
  • Ability to delegate and oversee Associates and Negotiators workload
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Salary Range

$80,000-$90,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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