Restaurant Brands International Inc.

Manager, Digital Marketing, Burger King, US&C

Miami, FL 33186In-Person
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital marketing, partnerships, or brand activation, preferably in QSR, retail, or consumer brands.
  • Bachelor's degree in marketing, business or related field.
  • Experience managing external partners or vendors, including performance reporting.
  • Strong project management skills with attention to detail.
  • Track record of executing multi-channel digital campaigns from strategy through launch.
  • Comfortable pitching ideas internally and externally with strong storytelling skills.
  • Familiar with loyalty programs and guest lifecycle marketing.

Responsibilities

  • Lead digital campaign strategy and execution, ensuring timely and on-brand delivery.
  • Manage existing digital partnerships and report on their performance.
  • Oversee landing page support for key brand initiatives, ensuring seamless guest experience.
  • Own and execute swag strategy, from product recommendations to fulfillment execution.
  • Develop pitches for new digital partnerships to attract new guests and enhance existing member value.
  • Collaborate with cross-functional teams to ensure top-notch customer experience.

Benefits

  • Comprehensive global paid parental leave program for family expansion.
  • Free telemedicine services and mental wellness support.
Full Job Description
Roles & Responsibilities:
  • Digital Activation Strategy & Execution: Lead the strategy and end-to-end execution of our biggest digital campaign initiatives, ensuring they land on time, on brand, and on target.
  • Partnership Management & Reporting: Manage existing digital partnerships, monitor and report on performance, and recommend new opportunities that either drive new guests to BK or increase frequency among existing guests.
  • Landing Page Oversight: Oversee landing page support for key brand initiatives, briefing requirements, reviewing builds, and ensuring pages deliver a seamless guest experience.
  • Swag Strategy & Execution: Own the swag strategy for BK - recommend products and activation moments, and manage execution from concept through fulfillment.
  • New Partnership Development: Propose and develop pitches for new digital partnerships focused on driving new guests to BK, aging down the brand, and delivering added value to existing Royal Perks members.
  • Cross-Functional Management: Work closely with cross-functional teams - including Brand, CRM, social, Digital Product, Legal, and PR - to bring campaigns and partnerships to life through a best-in-class customer experience.


Skills & Experience:
  • 5+ years in digital marketing, partnerships, or brand activation roles, ideally in QSR, retail, or consumer brands.
  • Bachelor's degree in marketing, business, or related field.
  • Experience managing external partners or vendors, including performance reporting and opportunity identification.
  • Strong project management skills, with attention to detail and effective delegation to meet key milestones.
  • Track record of executing multi-channel digital campaigns from strategy through launch.
  • Comfort pitching new ideas internally and externally, with strong storytelling and deck-building skills.
  • Familiarity with loyalty programs and guest lifecycle marketing (e.g., acquisition, frequency, retention).
  • Highly organized project manager who can juggle multiple workstreams and cross-functional stakeholders at once.
  • Action-oriented, leading with a sense of urgency and a commitment to excellence in an environment that demands flexibility, agility, and ambiguity.
  • A self-starter who takes full ownership of their projects, driving them forward with energy and accountability from strategy through execution.
  • Strong interpersonal skills and teamwork; effective at leading cross-functional team members towards a common goal


#BurgerKing

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

About Restaurant Brands International Inc.

Restaurant Brands International Inc. (RBI) is a Canadian multinational fast food holding company. RBI was formed in 2014 as a result of a merger between American fast food restaurant chain Burger King and Canadian coffee shop and restaurant chain Tim Hortons, and expanded in 2017 with the acquisition of American fast food chain Popeyes Louisiana Kitchen. RBI is one of the world's largest fast food restaurant companies with over 27,000 locations in more than 100 countries. The company's brands include Burger King, Tim Hortons, and Popeyes. RBI is headquartered in Oakville, Ontario, Canada.
Learn more about Restaurant Brands International Inc.
Size
5,700 employees
Market Cap
$19.8 billion
Industry
5 Year Trend
+6.7%
NASDAQ

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