Flexera Software

Manager, Digital & Demand Gen

Flexera Software • $110K — $130K *
US-AnywhereRemote in United States
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in demand generation, growth, digital, or performance marketing at a high-growth B2B SaaS or agency
  • Hands-on experience managing a B2B website
  • Proven SEO success with quantifiable results
  • Experience in managing paid media budgets across search and social
  • Proficient in HubSpot, GA4, Google Search Console, and Google Tag Manager
  • Strong data analysis abilities to adjust strategies based on performance insights
  • Familiarity with cloud infrastructure or FinOps concepts, or a willingness to learn
  • Experience with AI tools in a professional setting

Responsibilities

  • Own and manage the company website including roadmap and technical health
  • Develop SEO and AEO strategies to improve visibility in search results
  • Optimize content distribution through both paid and organic channels to reach target audiences
  • Create marketing materials and campaigns for partner co-marketing initiatives
  • Oversee tracking and measurement using analytics tools like Google Tag Manager and HubSpot
  • Enhance competitive search presence with relevant content and comparisons
  • Communicate ProsperOps' unique narrative in the context of its partnership with Flexera
  • Leverage AI technology for site optimization and strategic decision making

Benefits

  • Fully remote work environment
  • Unlimited PTO policy
  • Opportunities for career advancement
  • Comprehensive benefits including medical and dental insurance
  • 401(k) plan available
Full Job Description
ProsperOps is seeking a Manager of Digital & Demand Gen to own our largest always-on growth surface: our website, search presence, and campaigns that put our product and content in front of buyers. This is a builder's role with real autonomy and real scope. You will own prosperops.com, our SEO and AEO strategy, paid and organic distribution, and support partner co-marketing. You will also work alongside a set of AI agents that already handle site monitoring and hygiene, so your hours go to strategy, experimentation, and growth instead of maintenance. This position reports to our Head of Marketing.

Responsibilities
  • Website. Own prosperops.com: roadmap, page architecture, conversion paths, technical health, and publishing.
  • SEO and AEO/AIO. Own how buyers find us, in classic search and in AI answers. Grow non-brand rankings, structure content to be cited by AI Overviews and assistants, and defend the vocabulary we created, including Effective Savings Rate.
  • Content distribution, paid and organic. Put our content in front of the right buyers through paid search, paid social, syndication, email, and organic channels. Own the mix, the tactics, and analysis of channel performance.
  • Partner digital marketing. Build campaign templates partners can actually run: email, landing pages, ad creative, and nurture-packaged for partner use and scaled across our partner network.
  • Tracking and measurement. Own Google Tag Manager, GA4, conversion tracking, and the analytics stack. Maintain accurate and up-to-date attribution data in Hubspot, from first click to closed won.
  • Competitive presence in search. Manage brand and non-brand search, build comparison and alternatives pages buyers actually search for, and keep our third-party profiles accurate. Competitors who bid on our name; this is where we answer.
  • Positioning in the Flexera era. Tell the ProsperOps story alongside Flexera clearly, across a broader product portfolio and wider FinOps conversations, and answer the questions buyers are already typing into search.
  • AI leverage. Orchestrate agents that run our tag verification, site audits, and site fixes, and extend them. We are hiring for judgment and strategy, not manual hygiene.

Requirements
  • 4+ years in demand generation, growth, digital, or performance marketing at a high-growth B2B SaaS company, or at an agency serving them
  • Hands-on ownership of a B2B website
  • SEO results you can substantiate: what you inherited, what you changed, and results
  • Paid media experience across search and social with budget accountability
  • Fluent in HubSpot; working command of GA4, Google Search Console, Ahrefs or similar, and Google Tag Manager
  • Able to analyze your own performance data and change course based on what it says, including when it disagrees with you
  • Cloud infrastructure or FinOps knowledge, or the curiosity and speed to get there quickly
  • Using AI in your daily workflow, with a real opinion about where it helps and where it does not


Preferred: WordPress, AEO/AIO or LLM visibility work, partner and channel co-marketing, experimentation tooling, and enough SQL to answer your own questions from the CRM.

Package
  • Work from home (we're a fully remote team)
  • Competitive compensation
  • Unlimited PTO
  • Career growth opportunities
  • Benefits, including medical and dental insurance, 401(k)

About Flexera Software

Flexera Software is a software company that provides solutions for software and technology vendors. The company's products help software vendors manage and monetize their software products, while also providing insights into software usage and compliance. Flexera Software's solutions are used by a wide range of companies, from small startups to large enterprises. The company was founded in 1987 and is headquartered in Itasca, Illinois.
Learn more about Flexera Software
Size
1,200 employees
Industry
Founded
2008

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