Manager, Demand Generation Analytics

Inspire Brands, Inc. • $90K — $120K *
Atlanta, GA 30349In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4-year degree required
  • 2+ years management experience overseeing 1+ analysts
  • 7+ years using media measurement tools like media mix modeling
  • 1+ years using ETL tools for data aggregation
  • 2+ years using dashboard tools like Tableau or Google Data Studio
  • 4+ years of SQL experience with large datasets

Responsibilities

  • Manage and develop a team of two analysts for audience creation and measurement.
  • Design audience definitions using SQL from various data sources.
  • Conduct post-campaign analysis on audience effectiveness including sales impact and ROAS.
  • Link audience-targeted media exposure to brand KPIs and business outcomes.
  • Develop analytical frameworks for evaluating audience performance.
  • Monitor competitive media and audience strategies for insights.
  • Collaborate with teams to ensure measurement strategies are scalable and effective.

Benefits

  • Opportunity to lead a dedicated analytics team
  • Exposure to a diverse range of media measurement tools
  • Focus on data-driven insights tied to business outcomes
  • Collaborative environment across media, audience planning, and marketing teams
  • Chance to work with both first- and third-party data sources
Full Job Description

TheManager, Demand Generation Analyticsleads the development, activation, and measurement ofaudiencedrivenmedia strategies across the Inspire Brands portfolio. This role managestwo analystsand is accountable for building scalable, analytically sound audiences usingSQL and first-andthird-partydata, as well as evaluating theincremental sales impactof those audiences once activated in paid media.

This role partners closely with Media, Audience Planning, and Marketing Science to ensure audience strategies are measurable,optimized, and clearly linked to business outcomes. The Manageris responsible fortranslating complex data into actionable guidance that improves media effectiveness.

RESPONSIBILITIES

  • Manage and develop a team of analysts responsible for audience creation, activation support, and measurement.

  • Design and build audience definitions usingSQLacross multiple first andthird-partydata sources.

  • Own postcampaignanalysis of audiences, includingincremental sales,purchase frequency, ticket size, and ROAS, to assess effectiveness and inform future investment decisions.

  • Establish clear linkages betweenaudience-targetedmedia exposure andbrand KPIs and business outcomes.

  • Develop and socialize repeatable analytical frameworks for evaluating audience performance across brands and channels.

  • Monitorcompetitive media and audience strategiestoidentifyemerging trends, opportunities, and risks.

  • Partner withcross-functionalteams to ensure measurement approaches are aligned, scalable, anddecisionready.

  • Ensure data quality, methodological rigor, and consistency in how audiences and results are defined and reported.

Ideal CandidateWeseekinga highly engaged analytics leader witha strong foundationin audience strategy,SQL-baseddata analysis, and media measurement. The ideal candidate is passionate about understandingconsumer behavior andperception, andabout building analytic approaches that directly connect audience strategies toincremental sales and business impact. They bring both technical depth and managerial maturity, with the ability to coach analysts while driving clear,outcome-orientedinsights.

EDUCATION QUALIFICATIONS

Minimum: 4 yr degree

EXPERIENCE QUALIFICATION

Minimum: 2+ yrs Management experience of 1 or more analysts

  • 7+ yrs experience with various media measurement tools including media mix modeling, brand lift studies, digitalattribution, and foot traffic measurement
  • 1+ yrs experience with ETL tools tocreate automated processes to aggregate media spend and impression data from media partners
  • 2+ yrs Dashboard tools such as Tableau, MicroStrategy or Google Data Studio to automate reporting processes
  • 4+ yrs SQL or other database querying language

REQUIRED KNOWLEDGE,SKILLSor ABILITIES

  • Strong understanding of Customer Data Platforms (CDPs) and clean room technologies, including how to activate audiences and measure media impact using treated vs. control andincrementality-basedmethodologies

  • Advancedproficiencyin SQL and working with large, complex datasets to build,validate, and scale audience definitions using first-andthird-partydata

  • Deep understanding of media measurement approaches, including incremental sales lift, foot traffic, customer panels, andwalled-gardenmeasurement frameworks

  • Familiarity with media measurement solutions and vendors across TV, CTV, Video, Social, Display, Search, and OOH, with the ability to evaluate andoptimizeaudience performance across partners, creative, and targeting

  • Strong analytical skills with a demonstrated ability to linkaudience-levelmedia exposure to business outcomes, including sales lift, ROI, and efficiency metrics

  • Proven ability to develop and standardize analytical frameworks that enable repeatable audience measurement across brands and campaigns

  • Strong storytelling and communication skills, with the ability to synthesize complex analyses into clear insights and actionable recommendations forcross-functionalstakeholders

  • Experience managing, mentoring, or reviewing the work of analysts,providingtechnical guidance, analytical feedback, and prioritization support

  • Collaborative,team-orientedmindset with a demonstrated ability to build strong working relationships with internal teams, agency partners, and external vendors

  • Strong intellectual curiosity around media, audiences, and consumer behavior, with an interest in how media platforms, targeting, and measurement approachesoperatein practice

TRAVEL-Up to 15% domestic travel

About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

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Learn more about Inspire Brands, Inc.
Industry
Food & Beverages
* Ladders Estimates

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