Essential Job Functions

% of Time

Essential Job Functions

30%

Conduct deep analysis of customer, transaction, corridor, and regional performance to identify growth opportunities, risks, and key business drivers.

25%

Develop customer cohort models, retention frameworks, customer lifetime value analysis, and forecasting models to support FP&A and business planning activities.

20%

Design, build, and maintain executive dashboards and performance reporting solutions that provide visibility into KPIs, growth trends, and business outcomes.

15%

Partner with Marketing, Product, Finance, Pricing, and GTM teams to evaluate business initiatives, measure performance, and provide strategic recommendations.

10%

Support ad hoc analyses, executive requests, business reviews, and strategic projects requiring advanced analytical support and data-driven insights.

Total: 100%

Job Responsibilities

Business Performance Analytics

• Analyze customer acquisition, activation, engagement, retention, transaction behavior, and revenue trends across digital corridors and regions.
• Identify key drivers of business performance and quantify the impact of growth initiatives.
• Monitor and communicate emerging business risks, opportunities, and changes in customer behavior.
• Deliver insights and recommendations that support strategic decision making and performance improvement.

Customer Cohort & Financial Modeling

• Develop and maintain customer cohort models to evaluate acquisition quality, retention trends, and long-term customer value.
• Partner with FP&A teams on forecasting, budgeting, and long-range planning activities.
• Build financial models that assess growth opportunities, investment decisions, and expected business outcomes.
• Support scenario planning and sensitivity analysis for strategic initiatives.

Dashboard Development & Reporting

• Develop executive-level dashboards and KPI reporting frameworks using business intelligence and visualization tools.
• Create automated reporting solutions that improve visibility and reduce manual reporting efforts.
• Ensure reporting consistency, data accuracy, and alignment with business definitions.
• Deliver clear and concise performance updates for leadership reviews.

Strategic Insights & Decision Support

• Partner with GTM leaders to evaluate business initiatives, customer programs, market opportunities, and pricing strategies.
• Conduct root cause analyses to explain business performance changes and recommend corrective actions.
• Translate complex analytical findings into clear business recommendations and executive presentations.
• Support strategic planning and growth initiatives through data-driven analysis.

Stakeholder Partnership

• Serve as a trusted analytics partner to Product, Marketing, Finance, Pricing, and Operations teams.
• Gather business requirements and translate them into analytical approaches and reporting solutions.
• Present findings and recommendations to senior stakeholders and leadership teams.
• Influence decisions through objective, data-backed insights.

WU Competencies

Customer Focus

Applies customer analytics and behavioral insights to improve acquisition, retention, engagement, and customer lifetime value.

Business Expertise

Develops a strong understanding of digital remittances, customer economics, corridor dynamics, and business growth drivers.

Problem Solving

Uses advanced analytics and critical thinking to solve ambiguous business challenges and identify growth opportunities.

Collaboration & Influence

Builds strong partnerships across multiple functions and effectively influences business decisions through analytical insights.

Results Orientation

Delivers high-quality analysis and recommendations that contribute directly to business performance and strategic objectives.

Core Factors

Core Factor

Scope

Description

Functional Knowledge

Advanced

Strong expertise in customer analytics, business intelligence, forecasting, financial modeling, and performance measurement.

Area of Impact

Business Unit / Region

Influences customer growth, revenue performance, investment decisions, and strategic planning activities.

Nature of Impact

Analytical & Strategic

Supports key business decisions through data-driven insights and recommendations.

Problem Solving

Advanced

Applies analytical frameworks and business judgment to solve complex and ambiguous business problems.

Experience, Qualifications and Skill Matrix

Skill Area

Requirements

Experience

5+ years of experience in analytics, business intelligence, strategy, finance, consulting, growth analytics, or related fiel