Position SummaryTaxwell is seeking a Manager, CRM Operations to lead email and CRM campaign operations across TaxAct Consumer, SMB, Drake, TAP, and 1040.com. This role combines people leadership, hands-on campaign execution, and CRM platform expertise to ensure high-quality, timely, and effective customer communications.
The ideal candidate has deep experience with Salesforce Marketing Cloud (SFMC), Pardot/Account Engagement, email marketing operations, customer journeys, deliverability, and data management. This individual will lead the CRM Operations team while remaining hands-on when needed, particularly during high-volume periods, complex deployments, and critical business initiatives.
The Manager will also serve as a key CRM technology resource, helping optimize our existing capabilities, establish SMS functionality, improve operational processes, and identify opportunities to increase efficiency and scalability.
Essential Duties & Responsibilities - Lead and develop the CRM Operations team, ensuring strong execution, accountability, knowledge sharing, and continued team growth.
- Oversee end-to-end email campaign execution, including builds, QA, testing, final deployments, and post-launch validation.
- Remain hands-on with email development, QA, deployments, and troubleshooting, particularly during high-volume periods and critical initiatives.
- Serve as a key administrator and subject matter expert for Salesforce Marketing Cloud (SFMC) and Pardot/Account Engagement, providing technical guidance and troubleshooting across the CRM technology stack.
- Architect, build, and optimize customer journeys and automated programs, including dynamic and personalized communications using HTML, AMPscript, SQL, segmentation, and automation.
- Lead the setup and enablement of SMS capabilities, including platform configuration, data and audience requirements, testing, QA, and operational readiness.
- Monitor and optimize deliverability (IP reputation and warming, SPF/DKIM/DMAR authentication, and seed-list inbox testing), subscriber health, audience quality, data integrity, and campaign performance, proactively addressing risks and issues.
- Establish and maintain strong QA standards, workflows, documentation, and operational best practices to ensure accurate and timely campaign execution.
- Identify and implement opportunities for process improvement, automation, and AI-assisted solutions that reduce manual effort and improve scalability.
- Provide CRM platform expertise and recommendations for broader business and technology initiatives, partnering with key stakeholders to solve technical and operational challenges.
Education & Experience - Bachelor's degree in Marketing, Communications, Technology, or related field, or equivalent relevant experience.
- 7+ years of experience in CRM, email marketing, or marketing operations, with significant hands-on experience in email campaign execution and development.
- 3+ years of experience leading and developing teams, preferably within CRM, lifecycle marketing, or marketing operations.
- Strong hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, Contact Builder, and related capabilities.
- Experience with Pardot/Account Engagement, particularly supporting B2B campaign execution and automation.
- Hands-on experience architecting and implementing complex customer journeys and automated programs.
- Experience with or knowledge of SMS implementation and execution, preferably within the Salesforce ecosystem.
- Proficiency in HTML, AMPscript, SQL, personalization, data extensions, and automated workflows.
- Strong understanding of email deliverability, segmentation, subscriber management, QA, testing, and data quality best practices.
- Demonstrated ability to balance people leadership, hands-on execution, and technical problem-solving in a fast-paced environment.
- Strong organizational and analytical skills with the ability to manage multiple priorities and translate insights into actionable recommendations.
- Salesforce Marketing Cloud and/or Account Engagement certifications are a plus.
Key Competencies - People Leadership - Builds and develops a high-performing team through clear expectations, coaching, accountability, and hands-on support when needed.
- Execution Excellence - Maintains a high standard for campaign accuracy, QA, timeliness, and reliability while effectively managing competing priorities.
- Technical & Operational Expertise - Brings strong knowledge of SFMC, Pardot/Account Engagement, email operations, customer journeys, data, and CRM technology to both day-to-day execution and broader initiatives.
- Problem Solving - Proactively identifies and resolves campaign, platform, data, and process issues while considering both immediate needs and longer-term solutions.
- Continuous Improvement - Identifies practical opportunities to improve workflows, automation, scalability, and team effectiveness, including appropriate use of AI-assisted solutions.
- Communication & Collaboration - Communicates effectively across marketing, technology, analytics, and business teams and can translate technical concepts and requirements for different audiences.
- Ownership & Adaptability - Demonstrates accountability, sound judgment, and the ability to shift between leadership, strategic priorities, and hands-on execution as business needs evolve.
